The Art of Storytelling for Freelancers and Creators
What Makes a Story Relatable
A course by Sun Yi , Storyteller and Founder of Night Owls
About the video: What Makes a Story Relatable
Overview
“Ultimately, what makes a story relatable is its characters. In this lesson, I will show you how establishing your character's flaws brings out the best in a narrative.”
In this video lesson Sun Yi addresses the topic: What Makes a Story Relatable, which is part of the Domestika online course: The Art of Storytelling for Freelancers and Creators. Develop your hero’s journey and learn to sell your ideas by exploring authentic storytelling techniques that resonate with your audience.
Partial transcription of the video
“What Makes a Story Relatable In the last lesson you wrote the first draft. Now we'll talk about what makes a story relatable. One of the things that makes a story relatable is its character flaws. People don't really connect to someone who's too perfect because it's not human. One of my favorite authors, Chuck Palahniuk, has a book called "Choke." In there, there's a character who is blonde, who dyes her hair because she hears that blondes have a higher chance of getting cancer. It makes us, as a reader, like that character, because we feel smarter than her. This is a similar type of effect...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Art of Storytelling for Freelancers and Creators
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Category
Marketing & Business, Writing -
Areas
Communication, Content Marketing, Copywriting, Marketing, Storytelling
Sun Yi
A course by Sun Yi
Sun Yi is the founder of Night Owls, an award-winning digital agency based in New York City. After studying engineering at Binghamton University in 2001, Sun started working as a web designer and developer. Half a decade later, Sun became the lead web designer at the New York Film Academy, and subsequently studied filmmaking at the academy, which paved the way for the future of his career in storytelling.
In 2008, Sun became the COO and Creative Director at Wevio, and just two years later, started Night Owls. Through his agency, Sun has worked with Fortune 500 Companies brands such as Seiko, American Red Cross, Columbia University, Spotify, Swell Bottle, and more. At Night Owls, their aim is to develop the visual identity of a brand through storytelling. In 2020, Sun became part of the coveted Forbes Agency Council.
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- Audio: English
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- Level: Beginner
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