Best seller

The Art of Storytelling for Freelancers and Creators

A course by Sun Yi
Storyteller and Founder of Night Owls. New York, United States.
Joined February 2021
, Storyteller and Founder of Night Owls

Develop your hero’s journey and learn to sell your ideas by exploring authentic storytelling techniques that resonate with your audience

  • Best seller
  • 100% positive reviews (452)
  • 18373 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

Develop your hero’s journey and learn to sell your ideas by exploring authentic storytelling techniques that resonate with your audience

  • 100% positive reviews (452)
  • 18373 students
  • 19 lessons (2h 10m)
  • 10 additional resources (1 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

Storytelling is an art form that paints pictures with words instead of paintbrushes. It’s what develops the hero’s journey of a brand, which makes it relatable and leaves a lasting impression on its audience. Sun Yi, founder of Night Owls, has helped companies and organizations like Spotify, the American Red Cross, and Seiko enhance their storytelling through copywriting and branding.

In this course, Sun helps you find your story, and develop it to resonate with your audience. Learn writing techniques that grab people’s attention from the first sentence and keep them reading until the end. Boost your brand or online presence with the art of storytelling.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Finding Your Story
  • U3
    U3. Being Relatable
  • U4
    U4. Storytelling Techniques
  • U5
    U5. Writing for Your Website
  • FP
    FP Final project
View details

Meet Sun Yi, award-winning storyteller, founder of the digital agency Night Owls, and your teacher for this course. He shares with you his own hero’s journey and how he came to start his own agency. Hear about where he finds inspiration and about the people who have influenced his work.

As Sun confirms, everyone has an interesting or relatable story to tell—it’s all about how you tell it. With your story in mind, learn how to reverse engineer it by breaking it down into elements to find its purpose. Learn about different types of storytelling structures, and how each of them can be given a meaningful takeaway for its audience. With the foundation of your hero’s journey established, Sun reveals his six-part structure to give your narrative a cohesive and compelling shape.

Dive into the writing techniques that grab your audience’s attention. Get a deeper understanding of how to make a story relatable while also avoiding clichés. Sun talks about the importance of authenticity and vulnerability, and how these elements can make your narrative truly original. Learn how to find the perfect balance between humility and authority to keep your storytelling graceful.

Now that your hero’s journey is ready to be shared, explore essential storytelling techniques to take your writing to the next level. Learn all about building tension, including obstacles, adding mystery, and much more. Sun then shares with you his writing techniques to ensure quality content. Then, hear Sun’s tips on how to keep your story impactful but simple enough so that it can be easily retold by your audience.

Delve into the more technical part of the course, which involves how to adapt your story for a website. Learn why writing for a website is different from writing for social media. Explore writing attention-grabbing headlines and hear some of Sun’s do’s and don'ts for copywriting. Sun teaches you how to test for readability and how to improve your storytelling in the long run.

What is this course's project?

Develop and write your hero’s journey, ready to be adapted for social media, your website, on stage, or on podcast interviews.

Projects by course students

Who is this online course for?

This course is for anyone who wants to learn compelling and relatable storytelling techniques. It is ideal for freelancers, teachers, coaches, entrepreneurs, and content creators.

Requirements and materials

No previous experience is necessary.

To take this course, all you need is access to a computer with internet, and the desire to get creative with your storytelling.


18373 Students
452 Reviews
100% Positive ratings

Sun Yi

A course by Sun Yi

Teacher Plus
Storyteller and Founder of Night Owls

Sun Yi is the founder of Night Owls, an award-winning digital agency based in New York City. After studying engineering at Binghamton University in 2001, Sun started working as a web designer and developer. Half a decade later, Sun became the lead web designer at the New York Film Academy, and subsequently studied filmmaking at the academy, which paved the way for the future of his career in storytelling.

In 2008, Sun became the COO and Creative Director at Wevio, and just two years later, started Night Owls. Through his agency, Sun has worked with Fortune 500 Companies brands such as Seiko, American Red Cross, Columbia University, Spotify, Swell Bottle, and more. At Night Owls, their aim is to develop the visual identity of a brand through storytelling. In 2020, Sun became part of the coveted Forbes Agency Council.


  • U1


    • About Me
    • Influences
  • U2

    Finding Your Story

    • Story Structure
    • Finding Your Unwritten Story
    • Reverse Engineering the Story
    • Everyone Has a Story to Tell
  • U3

    Being Relatable

    • Being Authentic and Vulnerable
    • Balancing Humility and Authority
    • How to Avoid Cliché
    • Show, Don't Tell
    • What Makes a Story Relatable
  • U4

    Storytelling Techniques

    • Point of the Story
    • Writing Techniques
    • Building Tension
    • Key to Great Storytelling
  • U5

    Writing for Your Website

    • Improve Storytelling
    • Testing Readability
    • Writing Hooks
    • Why the Web Is Different
  • FP

    Final project

    • The Art of Storytelling for Freelancers and Creators

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus or PRO member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates
The Art of Storytelling for Freelancers and Creators. Marketing, Business, and Writing course by Sun Yi Best seller

The Art of Storytelling for Freelancers and Creators

A course by Sun Yi
Storyteller and Founder of Night Owls. New York, United States.
Joined February 2021
  • 100% positive reviews (452)
  • 18373 students