The Art of Storytelling for Freelancers and Creators
Writing Hooks
A course by Sun Yi , Storyteller and Founder of Night Owls
About the video: Writing Hooks
Overview
“Let's take our story and break it down into headlines. People scroll quickly online, so you have to grab their attention.”
In this video lesson Sun Yi addresses the topic: Writing Hooks, which is part of the Domestika online course: The Art of Storytelling for Freelancers and Creators. Develop your hero’s journey and learn to sell your ideas by exploring authentic storytelling techniques that resonate with your audience.
Partial transcription of the video
“Writing Hooks Now that you know why the web is different, let's talk about writing headlines. Studies have shown that people can look, or they can read, but they can't look and read at the same time. For example, when you're driving and you see a billboard or a sign, all you're doing is looking. If there's a lot of writing on them, you won’t be able to read it. When you're reading a book, you're reading, you're so focused on reading that you can't see anything else that's happening. Keep that in mind when you're writing for the web. When someone first comes to your page, all they're doing i...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Art of Storytelling for Freelancers and Creators
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Category
Marketing & Business, Writing -
Areas
Communication, Content Marketing, Copywriting, Marketing, Storytelling
Sun Yi
A course by Sun Yi
Sun Yi is the founder of Night Owls, an award-winning digital agency based in New York City. After studying engineering at Binghamton University in 2001, Sun started working as a web designer and developer. Half a decade later, Sun became the lead web designer at the New York Film Academy, and subsequently studied filmmaking at the academy, which paved the way for the future of his career in storytelling.
In 2008, Sun became the COO and Creative Director at Wevio, and just two years later, started Night Owls. Through his agency, Sun has worked with Fortune 500 Companies brands such as Seiko, American Red Cross, Columbia University, Spotify, Swell Bottle, and more. At Night Owls, their aim is to develop the visual identity of a brand through storytelling. In 2020, Sun became part of the coveted Forbes Agency Council.
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- 19 lessons (2h 10m)
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- Audio: English
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- Level: Beginner
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