The Art of Storytelling for Freelancers and Creators
Key to Great Storytelling
A course by Sun Yi , Storyteller and Founder of Night Owls
About the video: Key to Great Storytelling
Overview
“Let us kick off the unit by learning the key ingredient to great storytelling: holding your audience's attention.”
In this video lesson Sun Yi addresses the topic: Key to Great Storytelling, which is part of the Domestika online course: The Art of Storytelling for Freelancers and Creators. Develop your hero’s journey and learn to sell your ideas by exploring authentic storytelling techniques that resonate with your audience.
Partial transcription of the video
“Key to Great Storytelling We just talked about balancing humility and authority. Now let's talk about storytelling techniques. The first is key to great storytelling. Do you ever turn on the TV and see a movie kind of halfway? You can't seem to turn it off. You'll say, "Let me see what happens next." Right afterwards, you're like, "Let me see what happens next," and you can't seem to turn it off. Sometimes this happens with movies that I've seen before. Every winter, the movie "Trading Places" is on TV and every time that comes up, I can't seem to turn that off. It's that good. Filmmakers s...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Art of Storytelling for Freelancers and Creators
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Category
Marketing & Business, Writing -
Areas
Communication, Content Marketing, Copywriting, Marketing, Storytelling
Sun Yi
A course by Sun Yi
Sun Yi is the founder of Night Owls, an award-winning digital agency based in New York City. After studying engineering at Binghamton University in 2001, Sun started working as a web designer and developer. Half a decade later, Sun became the lead web designer at the New York Film Academy, and subsequently studied filmmaking at the academy, which paved the way for the future of his career in storytelling.
In 2008, Sun became the COO and Creative Director at Wevio, and just two years later, started Night Owls. Through his agency, Sun has worked with Fortune 500 Companies brands such as Seiko, American Red Cross, Columbia University, Spotify, Swell Bottle, and more. At Night Owls, their aim is to develop the visual identity of a brand through storytelling. In 2020, Sun became part of the coveted Forbes Agency Council.
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- 19 lessons (2h 10m)
- 10 additional resources (1 files)
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- Audio: English
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- Level: Beginner
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