The Art of Storytelling for Freelancers and Creators
Why the Web Is Different
A course by Sun Yi , Storyteller and Founder of Night Owls
About the video: Why the Web Is Different
Overview
“Having your story ready is great, but things are a little bit different on the web. In this lesson, I'll take you into the mindset of your online audience.”
In this video lesson Sun Yi addresses the topic: Why the Web Is Different, which is part of the Domestika online course: The Art of Storytelling for Freelancers and Creators. Develop your hero’s journey and learn to sell your ideas by exploring authentic storytelling techniques that resonate with your audience.
Partial transcription of the video
“Why the Web Is Different In the last lesson, we talked about finding the point of your story. Now we'll get into writing for your website. One thing that my clients tell me is, "Sun, this sounds so childish." Over the years of writing for the web, one thing that I learned is that on the web people don't read. Whenever I sit down to read a book or a newspaper, unless I'm 100% focused, I have to keep reading the same page over and over again. I read a book, I go to the next page and I say, "Wait, what happened there?" I'll turn back and reread it. Sometimes, I've to read it three times before...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Art of Storytelling for Freelancers and Creators
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Category
Marketing & Business, Writing -
Areas
Communication, Content Marketing, Copywriting, Marketing, Storytelling
Sun Yi
A course by Sun Yi
Sun Yi is the founder of Night Owls, an award-winning digital agency based in New York City. After studying engineering at Binghamton University in 2001, Sun started working as a web designer and developer. Half a decade later, Sun became the lead web designer at the New York Film Academy, and subsequently studied filmmaking at the academy, which paved the way for the future of his career in storytelling.
In 2008, Sun became the COO and Creative Director at Wevio, and just two years later, started Night Owls. Through his agency, Sun has worked with Fortune 500 Companies brands such as Seiko, American Red Cross, Columbia University, Spotify, Swell Bottle, and more. At Night Owls, their aim is to develop the visual identity of a brand through storytelling. In 2020, Sun became part of the coveted Forbes Agency Council.
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- 19 lessons (2h 10m)
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- Audio: English
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- Level: Beginner
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