SEO and SEM: Positioning Strategies in Google
SEO on Page 1
A course by Juan González Villa, SEO Consultant
Joined January 2021
Joined January 2021
About the video: SEO on Page 1
Overview
“SEO on page are all those elements that we have to tell Google what our website is about and why it should position our page. In this lesson we will look at all of these elements and how to work with them.”
In this video lesson Juan González Villa addresses the topic: SEO on Page 1, which is part of the Domestika online course: SEO and SEM: Positioning Strategies in Google. Take advantage of all the search engine possibilities to promote your product or service with organic and paid positioning techniques.
Partial transcription of the video
“In this lesson. i will explain the concepts of SEO on-page and SEO off-page. Traditionally. sEO is divided into two main areas: on-page and off-page. These are the key aspects we can focus on to enhance the SEO positioning of our website effectively. The first of these is on-page SEO. They are... All those things that we can control ourselves directly because they are embedded in the content and code of our page. It's akin to how we describe ourselves. what we communicate to Google about our identity. This is crucial for on-page SEO. as it elements we can manage and optimize directly. Googl...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: SEO and SEM: Positioning Strategies in Google
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Growth Marketing, Marketing, Mobile Marketing, SEM, SEO, Social Media
Juan González Villa
A course by Juan González Villa
Juan González has been working as a SEO consultant since 2013 and specializes in SEO and SEM for e-commerce and international projects. His agency USEO has audited hundreds of websites and worked on projects for more than 80 clients ranging from SMEs and major corporations to freelancers and collaborations with other agencies.
His job is to measure, clearly communicate, and deliver SEO results by implementing audits, targeted actions, or long-term strategies. In addition to his professional services, Juan runs a blog where he shares his knowledge on the subject, what he's learned throughout his career, and practical tools that can be used in any digital marketing sector.
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