SEO and SEM: Positioning Strategies in Google
Execute, Measure and Optimize 1
A course by Juan González Villa , SEO Consultant
Joined January 2021
Joined January 2021
About the video: Execute, Measure and Optimize 1
Overview
“Once a strategy or campaign has started, its performance and results must be constantly measured. Now I am going to explain to you what you should look for to know if things are going well and how to carry out a process of continuous improvement of your plan and campaigns.”
In this video lesson Juan González Villa addresses the topic: Execute, Measure and Optimize 1, which is part of the Domestika online course: SEO and SEM: Positioning Strategies in Google. Take advantage of all the search engine possibilities to promote your product or service with organic and paid positioning techniques.
Partial transcription of the video
“Execute, measure and optimize. We have already defined what the plan will be, our strategy, we have chosen the keywords, we have decided the objectives, and we have distributed the budget by the channels we want to use. Now comes the time to execute, and not only that, but also measure, and according to what we measure, optimize. Let's see it. Let's imagine that we have already started to execute our plan. Everything is planned, we start working on SEO, and we started to launch the Google Ads campaigns. We are on the move. The time has come to measure if we are doing well, and if things nee...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: SEO and SEM: Positioning Strategies in Google
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Growth Marketing, Marketing, Mobile Marketing, SEM, SEO, Social Media
Juan González Villa
A course by Juan González Villa
Juan González has been working as a SEO consultant since 2013 and specializes in SEO and SEM for e-commerce and international projects. His agency USEO has audited hundreds of websites and worked on projects for more than 80 clients ranging from SMEs and major corporations to freelancers and collaborations with other agencies.
His job is to measure, clearly communicate, and deliver SEO results by implementing audits, targeted actions, or long-term strategies. In addition to his professional services, Juan runs a blog where he shares his knowledge on the subject, what he's learned throughout his career, and practical tools that can be used in any digital marketing sector.
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