SEO and SEM: Positioning Strategies in Google
Shopping Campaigns
A course by Juan González Villa , SEO Consultant
Joined January 2021
Joined January 2021
About the video: Shopping Campaigns
Overview
“Shopping campaigns are used to place product ads in relevant searches. They work through a feed or list of our products. We will see how to register in Merchant Center, how to create a feed and how to create shopping campaigns.”
In this video lesson Juan González Villa addresses the topic: Shopping Campaigns, which is part of the Domestika online course: SEO and SEM: Positioning Strategies in Google. Take advantage of all the search engine possibilities to promote your product or service with organic and paid positioning techniques.
Partial transcription of the video
“Shopping campaigns Now that we know more about display and video campaigns, We will go on to the next type of campaign, which is the "shopping" campaign. We will learn to create and configure them, and above all to upload our feed and fill it with the necessary fields. Let's see it. We will see a different type of campaign, shopping. Here is a novelty. In these we cannot start from Google Ads, because there is a previous step, create an account in Merchant Center. Merchant Center is necessary to be able to run shopping campaigns. It is where you register as a person or company that sells pr...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: SEO and SEM: Positioning Strategies in Google
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Growth Marketing, Marketing, Mobile Marketing, SEM, SEO, Social Media
Juan González Villa
A course by Juan González Villa
Juan González has been working as a SEO consultant since 2013 and specializes in SEO and SEM for e-commerce and international projects. His agency USEO has audited hundreds of websites and worked on projects for more than 80 clients ranging from SMEs and major corporations to freelancers and collaborations with other agencies.
His job is to measure, clearly communicate, and deliver SEO results by implementing audits, targeted actions, or long-term strategies. In addition to his professional services, Juan runs a blog where he shares his knowledge on the subject, what he's learned throughout his career, and practical tools that can be used in any digital marketing sector.
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