SEO and SEM: Positioning Strategies in Google
What Is Google Ads and Where Does It Allow Us to Advertise?
A course by Juan González Villa , SEO Consultant
Joined January 2021
Joined January 2021
About the video: What Is Google Ads and Where Does It Allow Us to Advertise?
Overview
“Thanks to Google Ads we can pay to appear with text or product ads when someone searches for something on Google, with image ads on a huge network of third-party sites and even with video ads within YouTube. I am going to explain to you first of all the types of networks and campaigns that we can create.”
In this video lesson Juan González Villa addresses the topic: What Is Google Ads and Where Does It Allow Us to Advertise?, which is part of the Domestika online course: SEO and SEM: Positioning Strategies in Google. Take advantage of all the search engine possibilities to promote your product or service with organic and paid positioning techniques.
Partial transcription of the video
“What is Google Ads and where does it allow us to advertise? So far in previous lessons we have been talking about SEO, to work with our content organically. From now on we are going to start talking about SEM, which is equivalent to working with advertising content, with advertisements. The acronym SEM means, in English, Search Engine Marketing, that is, search engine marketing. If we get very purist, actually, SEM should frame everything. It should fit SEO, which is another form of marketing, but we do not do it with ads, if not with organic content. And it should frame this part, which is...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: SEO and SEM: Positioning Strategies in Google
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Growth Marketing, Marketing, Mobile Marketing, SEM, SEO, Social Media
Juan González Villa
A course by Juan González Villa
Juan González has been working as a SEO consultant since 2013 and specializes in SEO and SEM for e-commerce and international projects. His agency USEO has audited hundreds of websites and worked on projects for more than 80 clients ranging from SMEs and major corporations to freelancers and collaborations with other agencies.
His job is to measure, clearly communicate, and deliver SEO results by implementing audits, targeted actions, or long-term strategies. In addition to his professional services, Juan runs a blog where he shares his knowledge on the subject, what he's learned throughout his career, and practical tools that can be used in any digital marketing sector.
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