SEO and SEM: Positioning Strategies in Google
Influences
A course by Juan González Villa , SEO Consultant
Joined January 2021
About the video: Influences
Overview
“Now I'm going to tell you about my favorite books, blogs, and work habits. I am convinced of the need to work concentrated, without distractions, and I am very inspired by everything that has to do with Google, both its technology and its organization as a company.”
In this video lesson Juan González Villa addresses the topic: Influences, which is part of the Domestika online course: SEO and SEM: Positioning Strategies in Google. Take advantage of all the search engine possibilities to promote your product or service with organic and paid positioning techniques.
Partial transcription of the video
“Influences Now that you know a little more about me, I want to tell you what some of the influences have been and people, books, ideas that inspire me and have inspired me in my work. One of these interests is undoubtedly Google both Google and search engine, that is, how the search engine works, like Google as a company, how the story was created, of how it was growing and how the search engine was dominating and taking the competitors out of the way until it is what it is today. And I find this story in this book here, "In the Plex" by Steven Levy, which I found very interesting. There ar...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: SEO and SEM: Positioning Strategies in Google
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Growth Marketing, Marketing, Mobile Marketing, SEM, SEO, Social Media

Juan González Villa
A course by Juan González Villa
Juan González has been working as a SEO consultant since 2013 and specializes in SEO and SEM for e-commerce and international projects. His agency USEO has audited hundreds of websites and worked on projects for more than 80 clients ranging from SMEs and major corporations to freelancers and collaborations with other agencies.
His job is to measure, clearly communicate, and deliver SEO results by implementing audits, targeted actions, or long-term strategies. In addition to his professional services, Juan runs a blog where he shares his knowledge on the subject, what he's learned throughout his career, and practical tools that can be used in any digital marketing sector.
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