SEO and SEM: Positioning Strategies in Google
Display and Video Campaigns
A course by Juan González Villa , SEO Consultant
Joined January 2021
Joined January 2021
About the video: Display and Video Campaigns
Overview
“We can also advertise outside the search engine, that is, on the display network or on YouTube. We are going to create campaigns of these types, set goals and create ads.”
In this video lesson Juan González Villa addresses the topic: Display and Video Campaigns, which is part of the Domestika online course: SEO and SEM: Positioning Strategies in Google. Take advantage of all the search engine possibilities to promote your product or service with organic and paid positioning techniques.
Partial transcription of the video
“Display and video campaigns After viewing search campaigns in Google Ads, now we will see the display campaigns. We will see how to create and configure them, how to create display ads, and how to segment by interests and audiences. Go for it. We are back to this New Campaign screen. Here Google asks us what objective we are looking for. With that it will tell us what type of campaigns we can create. For example, if you see Sales here, includes Search, Display, we are worth it. Potential customers includes Display. Traffic to the website has Display here. This is only valid for video. This ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: SEO and SEM: Positioning Strategies in Google
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Growth Marketing, Marketing, Mobile Marketing, SEM, SEO, Social Media
Juan González Villa
A course by Juan González Villa
Juan González has been working as a SEO consultant since 2013 and specializes in SEO and SEM for e-commerce and international projects. His agency USEO has audited hundreds of websites and worked on projects for more than 80 clients ranging from SMEs and major corporations to freelancers and collaborations with other agencies.
His job is to measure, clearly communicate, and deliver SEO results by implementing audits, targeted actions, or long-term strategies. In addition to his professional services, Juan runs a blog where he shares his knowledge on the subject, what he's learned throughout his career, and practical tools that can be used in any digital marketing sector.
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