SEO and SEM: Positioning Strategies in Google
Keyword Research and Competition 1
A course by Juan González Villa , SEO Consultant
Joined January 2021
Joined January 2021
About the video: Keyword Research and Competition 1
Overview
“Investigating well how users search for the services you offer and how your competition is currently positioned is essential to be able to plan an SEO and SEM strategy. In this lesson I will explain this process and the tools you will use to put it into practice.”
In this video lesson Juan González Villa addresses the topic: Keyword Research and Competition 1, which is part of the Domestika online course: SEO and SEM: Positioning Strategies in Google. Take advantage of all the search engine possibilities to promote your product or service with organic and paid positioning techniques.
Partial transcription of the video
“Keyword research and competition Already seen the theoretical foundations, both SEO and SEM, we are going to make a digital marketing plan. You are going to see how I make a digital marketing plan for Buas, which is our practical case. In this lesson, we will specifically look at how to do keyword and competitor research. Let's see it. We have reached one of the parts of any SEO and SEM project I like the most: keyword research. We need tools. There are quite a few tools that help you with this. For now, to follow the process, I'm going to do it mostly with SE Ranking. I already mentioned b...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: SEO and SEM: Positioning Strategies in Google
-
Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Growth Marketing, Marketing, Mobile Marketing, SEM, SEO, Social Media
Juan González Villa
A course by Juan González Villa
Juan González has been working as a SEO consultant since 2013 and specializes in SEO and SEM for e-commerce and international projects. His agency USEO has audited hundreds of websites and worked on projects for more than 80 clients ranging from SMEs and major corporations to freelancers and collaborations with other agencies.
His job is to measure, clearly communicate, and deliver SEO results by implementing audits, targeted actions, or long-term strategies. In addition to his professional services, Juan runs a blog where he shares his knowledge on the subject, what he's learned throughout his career, and practical tools that can be used in any digital marketing sector.
- 99% positive reviews (314)
- 18,034 students
- 23 lessons (4h 45m)
- 27 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
