SEO and SEM: Positioning Strategies in Google

SEO and SEM: Positioning Strategies in Google

“Well, if you have already completed the tasks in Unit 5, you already have practically everything you need to complete your final project. Your final project, as you will see with the example that I share in the video, is nothing more than putting in a document (or several, if you prefer) the results of the tasks of Unit 5, so that they serve as a base and reference. when executing your SEO and SEM strategy. Now share your final project with the community by clicking on "Create your project". It would be great if you shared the key phases of your project and added a brief explanation about what you have done in each one. Remember to show the following parts of the final project: Keywords A study of keywords, original or taken from competitors.

Study of the competition Optionally, if you want, include a study, or at least some, notes on the strategies of your competitors or those of your sector. Digital marketing strategy Finally, include a summary of your strategy, indicating which media or channels you are going to use, and what part of the investment you are going to spend on each of them. Remember to record the time that you are going to personally dedicate to each task, even if it does not cost you money, as hiring a third party would. If you are going to carry out SEM campaigns, also include a breakdown of the campaigns that you will need and the objective and budget that you will assign to each one. In the final project, you do not need to be obsessed with the presentation of the document itself, it is a document for your use, it is enough that it is clear for you, something that you feel comfortable consulting, since it is important that you can have it for quick reference to when executing your strategy. Finally, when you start to put the plan into practice, remember that not everything you have written in your project should be fulfilled to the letter. Remember that you must extract feedback from the actions you take, and adapt your strategy accordingly. Perhaps a campaign that you considered vital on paper does not give the expected results in practice. Or maybe you find that you have underestimated video content and it is worth creating more videos and fewer posts. Constantly execute, measure and adapt your plan to achieve the best results. I say goodbye now. Thank you so much to arrived to until here. I hope you have learned a lot and had a good time in the process, and I wish you the best of luck putting what you learned into practice. The real challenge begins now. See you on the forum! ”

Partial transcription of the video

“Final project Now we have reached the end and in this last lesson I wanted to review with you some of the keys to the project. First of all, remember the first thing we have to be very clear about is what are the services or products that we really want to promote and that it is worth investing in digital marketing. You have to be very clear about what the target audience would be for those services or products. Based on these elements we will build our digital marketing strategy. The second element is that we must do an investigation, as exhaustive as possible, of keywords because we are g...”

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Course summary for: SEO and SEM: Positioning Strategies in Google

• Level: Beginner
• 99% positive reviews (311)
• 17514 students
• 5 units
• 23 lessons (4h 45m)
• 3 downloads

• Category

  Marketing & Business

• Areas

  Content Marketing, Digital Marketing, Growth Marketing, Marketing, Mobile Marketing, SEM, SEO, Social Media