SEO and SEM: Positioning Strategies in Google
Local SEO Basics
A course by Juan González Villa , SEO Consultant
Joined January 2021
Joined January 2021
About the video: Local SEO Basics
Overview
“When we search for a service or business at street level, Google shows us highlighted results on the map, and also organic results that are close to us. I'm going to tell you how it is possible to appear among these results.”
In this video lesson Juan González Villa addresses the topic: Local SEO Basics, which is part of the Domestika online course: SEO and SEM: Positioning Strategies in Google. Take advantage of all the search engine possibilities to promote your product or service with organic and paid positioning techniques.
Partial transcription of the video
“Local SEO basics After looking at the factors related to charging time and the page experience, now we will focus on the basics of local SEO. We call local SEO to those searches in which Google interprets that the user is interested in results that are geographically close from the point where the user is. There are two ways to position locally, with our website or with a Google My Business tab. Next, we will see the differences of each one and what should we do to position the best possible locally. Remember what we said when we saw search intent. There are certain searches that Google und...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: SEO and SEM: Positioning Strategies in Google
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Growth Marketing, Marketing, Mobile Marketing, SEM, SEO, Social Media
Juan González Villa
A course by Juan González Villa
Juan González has been working as a SEO consultant since 2013 and specializes in SEO and SEM for e-commerce and international projects. His agency USEO has audited hundreds of websites and worked on projects for more than 80 clients ranging from SMEs and major corporations to freelancers and collaborations with other agencies.
His job is to measure, clearly communicate, and deliver SEO results by implementing audits, targeted actions, or long-term strategies. In addition to his professional services, Juan runs a blog where he shares his knowledge on the subject, what he's learned throughout his career, and practical tools that can be used in any digital marketing sector.
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- 23 lessons (4h 45m)
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- Level: Beginner
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