SEO and SEM: Positioning Strategies in Google
Search Campaigns 1
A course by Juan González Villa , SEO Consultant
Joined January 2021
Joined January 2021
About the video: Search Campaigns 1
Overview
“Search campaigns in Google Ads allow you to place prominent text ads in the searches that interest us the most. In this lesson, I'll teach you how to create campaigns, set goals, divide into ad groups, and create ads.”
In this video lesson Juan González Villa addresses the topic: Search Campaigns 1, which is part of the Domestika online course: SEO and SEM: Positioning Strategies in Google. Take advantage of all the search engine possibilities to promote your product or service with organic and paid positioning techniques.
Partial transcription of the video
“Search Campaigns In this lesson we will take a closer look at search campaigns in Google Ads. We will go to the Google Ads interface and we will see how to create the campaign, how to configure it. I will show you what the structure of this campaign is, how are ad groups, keywords, how to create ads, and we will also see the structure that an ideal "landing page" should have. I show you how. Let's see, already in action, how to first create the account, if we don't have it, and then how to create a Google Ads campaign. We go to ads.google.com, as we see here. We appear on this first screen....”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: SEO and SEM: Positioning Strategies in Google
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Growth Marketing, Marketing, Mobile Marketing, SEM, SEO, Social Media
Juan González Villa
A course by Juan González Villa
Juan González has been working as a SEO consultant since 2013 and specializes in SEO and SEM for e-commerce and international projects. His agency USEO has audited hundreds of websites and worked on projects for more than 80 clients ranging from SMEs and major corporations to freelancers and collaborations with other agencies.
His job is to measure, clearly communicate, and deliver SEO results by implementing audits, targeted actions, or long-term strategies. In addition to his professional services, Juan runs a blog where he shares his knowledge on the subject, what he's learned throughout his career, and practical tools that can be used in any digital marketing sector.
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