SEO and SEM: Positioning Strategies in Google
How Does Google Work?
A course by Juan González Villa , SEO Consultant
Joined January 2021
Joined January 2021
About the video: How Does Google Work?
Overview
“Now we are going to see all the steps or phases necessary for a web page to appear in Google results for a user's search.”
In this video lesson Juan González Villa addresses the topic: How Does Google Work?, which is part of the Domestika online course: SEO and SEM: Positioning Strategies in Google. Take advantage of all the search engine possibilities to promote your product or service with organic and paid positioning techniques.
Partial transcription of the video
“How does Google work? What we will see in this lesson is how Google works. I do not pretend that we happen to have a knowledge like that of a Google engineer especially in the processes that are made, but I do want us to have some fundamentals. So we are going to know, we are going to see in a basic way, quite schematized, the phases and processes that exist in the whole system to find information, sort it and then serve it in the results. The first phase is called crawling. In this first phase Google takes the content, take what's on the web pages. Google tries to crawl every page on the w...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: SEO and SEM: Positioning Strategies in Google
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Growth Marketing, Marketing, Mobile Marketing, SEM, SEO, Social Media
Juan González Villa
A course by Juan González Villa
Juan González has been working as a SEO consultant since 2013 and specializes in SEO and SEM for e-commerce and international projects. His agency USEO has audited hundreds of websites and worked on projects for more than 80 clients ranging from SMEs and major corporations to freelancers and collaborations with other agencies.
His job is to measure, clearly communicate, and deliver SEO results by implementing audits, targeted actions, or long-term strategies. In addition to his professional services, Juan runs a blog where he shares his knowledge on the subject, what he's learned throughout his career, and practical tools that can be used in any digital marketing sector.
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