SEO and SEM: Positioning Strategies in Google
Summary of Objectives and Campaigns
A course by Juan González Villa , SEO Consultant
Joined January 2021
Joined January 2021
About the video: Summary of Objectives and Campaigns
Overview
“Now we are going to review the different objectives that we can set for each type of campaign and see in which network each type is available.”
In this video lesson Juan González Villa addresses the topic: Summary of Objectives and Campaigns, which is part of the Domestika online course: SEO and SEM: Positioning Strategies in Google. Take advantage of all the search engine possibilities to promote your product or service with organic and paid positioning techniques.
Partial transcription of the video
“Summary of objectives and campaigns Since we have seen how to create the different types of campaigns within Google Ads, in this lesson we are going to make a brief summary of the different types of objectives that can be achieved with Google Ads campaigns and with what type of campaigns each of them can be achieved. The first type of target would be traffic. Get traffic to our website, visits to our website. It will be measured by clicks achieved. We have a second type, sales. This will be measured by sales achieved in our online store, our e-commerce. And we have a third type of campaign,...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: SEO and SEM: Positioning Strategies in Google
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Growth Marketing, Marketing, Mobile Marketing, SEM, SEO, Social Media
Juan González Villa
A course by Juan González Villa
Juan González has been working as a SEO consultant since 2013 and specializes in SEO and SEM for e-commerce and international projects. His agency USEO has audited hundreds of websites and worked on projects for more than 80 clients ranging from SMEs and major corporations to freelancers and collaborations with other agencies.
His job is to measure, clearly communicate, and deliver SEO results by implementing audits, targeted actions, or long-term strategies. In addition to his professional services, Juan runs a blog where he shares his knowledge on the subject, what he's learned throughout his career, and practical tools that can be used in any digital marketing sector.
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