SEO and SEM: Positioning Strategies in Google
YouTube Visibility Basics
A course by Juan González Villa , SEO Consultant
Joined January 2021
Joined January 2021
About the video: YouTube Visibility Basics
Overview
“YouTube is the second most used search engine, but its algorithm is very different from that of Google. We are going to see its peculiarities and when it is convenient for us to make a positioning strategy on this platform.”
In this video lesson Juan González Villa addresses the topic: YouTube Visibility Basics, which is part of the Domestika online course: SEO and SEM: Positioning Strategies in Google. Take advantage of all the search engine possibilities to promote your product or service with organic and paid positioning techniques.
Partial transcription of the video
“YouTube Visibility Basics After you've given a refresher on local SEO, Now let's see what are the basics of visibility on YouTube and how we can use them to be more visible in general. YouTube's algorithm is independent and different to the Google "ranking" algorithm that we have studied so far. It is first and foremost a recommendation engine. That is, YouTube is a search engine, but unlike Google, that seeks to give you an answer to what you have sought And let's say that if it has already given you what you were looking for that's the end of the thing until you use Google again, What You...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: SEO and SEM: Positioning Strategies in Google
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Growth Marketing, Marketing, Mobile Marketing, SEM, SEO, Social Media
Juan González Villa
A course by Juan González Villa
Juan González has been working as a SEO consultant since 2013 and specializes in SEO and SEM for e-commerce and international projects. His agency USEO has audited hundreds of websites and worked on projects for more than 80 clients ranging from SMEs and major corporations to freelancers and collaborations with other agencies.
His job is to measure, clearly communicate, and deliver SEO results by implementing audits, targeted actions, or long-term strategies. In addition to his professional services, Juan runs a blog where he shares his knowledge on the subject, what he's learned throughout his career, and practical tools that can be used in any digital marketing sector.
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- 23 lessons (4h 45m)
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- Level: Beginner
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