SEO and SEM: Positioning Strategies in Google
Search Campaigns 2
A course by Juan González Villa , SEO Consultant
Joined January 2021
Joined January 2021
About the video: Search Campaigns 2
Overview
“ We continue to see the different configuration parameters of Google Ads search campaigns.”
In this video lesson Juan González Villa addresses the topic: Search Campaigns 2, which is part of the Domestika online course: SEO and SEM: Positioning Strategies in Google. Take advantage of all the search engine possibilities to promote your product or service with organic and paid positioning techniques.
Partial transcription of the video
“Search Campaigns Ad groups are like the second level because first level would be campaign, have us a campaign level, ad group and an ad level within ad groups, that we will arrive. We can have several ad groups per campaign, We are not obligated but we can have several. At the very least, you have to have one. Configure ad group, Ad group type, Standard or Dynamic. Remember that Dynamic we left it, we are going to ask Standard. We have to give it a name. I'm going to call it that, Branding Agency. As we have put our website before, Google has scanned that website and already knows some wor...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: SEO and SEM: Positioning Strategies in Google
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Growth Marketing, Marketing, Mobile Marketing, SEM, SEO, Social Media
Juan González Villa
A course by Juan González Villa
Juan González has been working as a SEO consultant since 2013 and specializes in SEO and SEM for e-commerce and international projects. His agency USEO has audited hundreds of websites and worked on projects for more than 80 clients ranging from SMEs and major corporations to freelancers and collaborations with other agencies.
His job is to measure, clearly communicate, and deliver SEO results by implementing audits, targeted actions, or long-term strategies. In addition to his professional services, Juan runs a blog where he shares his knowledge on the subject, what he's learned throughout his career, and practical tools that can be used in any digital marketing sector.
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