SEO and SEM: Positioning Strategies in Google
A course by Juan González VillaSEO Consultant
A course by Juan González Villa, SEO Consultant
Take advantage of all the search engine possibilities to promote your product or service with organic and paid positioning techniques
Google search results can make or break your business. That's why it's crucial to understand how this search engine works, which is where SEO consultant Juan González steps in. Since 2013, he's been helping his clients improve their positioning and increase visibility on Google through a variety of strategies including audits, targeted actions, and long-term strategies.
In this course, learn how to maximize Google's tools to promote your product or service and attract more customers. Discover how to take advantage of all the search engine possibilities and apply what you learn to create a step-by-step positioning plan using SEO and SEM.
What will you learn in this online course?
23 lessons & 27 downloads
How Does Google Work?
13 minutes, 47 seconds
Loading Time and UX as SEO Factors
11 minutes, 23 seconds
Why Rank in Google
9 minutes, 24 seconds
SEO on Page 1
13 minutes, 24 seconds
SEO on Page 2
11 minutes, 26 seconds
SEO off Page
14 minutes, 33 seconds
What's included in this course?
Juan González opens the course with a brief introduction about himself, how he discovered SEO, and why he decided to turn it into a professional career. He also tells you about the influences that have guided him throughout his career and motivate him to constantly improve his work.
Start by analyzing Google's role and influence in online business and discover why it's not just a simple search engine, but rather a central ecosystem in the digital environment. See why not all results pages are the same and what kind of content you need to show up on each one.
Find out what makes SEO such a complex but useful discipline and break down the different components to get a better understanding. Learn about the individual pieces, the basic theory behind them, and how to apply each one. Juan then teaches you about the specific features of YouTube, the second most-used search engine, and its algorithm.
Next, focus on the paid options available on Google and see how they work and when to use each one. Juan shows you the secrets to Google Ads and how to use search campaigns as well as display, video, and shopping campaigns.
Now it's time to put everything you've learned into practice by creating a step-by-step digital marketing plan using SEO and SEM. Do some research on keywords and your competition. Once you've analyzed the market, set your objectives, select the channels, and define your budget. To wrap up the course, Juan gives you some tips on how to implement, measure, and optimize your strategy to achieve the best results.
What is this course's project?
Create a positioning plan on Google using SEO and SEM.
Projects by course students
Who is this online course for?
Freelancers and business owners who want to increase their visibility and ranking on Google.
Requirements and materials
No previous experience is needed, motivation to learn and experiment.
The only materials you need are a computer and an account on Google Ads, Google Search Console, and other free tools specified in the course.
Reviews
- 1 month ago
excelente curso muy completo
- 4 months ago
Muy completo
- 5 months ago
Excelente
- 7 months ago
excelente curso, bien desarrollado, facil de entender y me soluciono muchas de mis dudas sobre SEO
- 7 months ago
Me ha gustado bastante, es muy fácil de entender y llevar el paso. Ayudo mucho el tener un ejemplo práctico con el cual desarrollar cada punto y poder entenderlo mejor.
His job is to measure, clearly communicate, and deliver SEO results by implementing audits, targeted actions, or long-term strategies. In addition to his professional services, Juan runs a blog where he shares his knowledge on the subject, what he's learned throughout his career, and practical tools that can be used in any digital marketing sector.
Content
- U1
Introduction
- Presentation
- Influences
- U2
Introduction to Positioning in Google
- Why Rank in Google
- Types of Results in Google
- How Does Google Work?
- U3
SEO Basics
- SEO on Page 1
- SEO on Page 2
- SEO off Page
- Loading Time and UX as SEO Factors
- Local SEO Basics
- YouTube Visibility Basics
- U4
SEM Fundamentals
- What Is Google Ads and Where Does It Allow Us to Advertise?
- Search Campaigns 1
- Search Campaigns 2
- Display and Video Campaigns
- Shopping Campaigns
- Summary of Objectives and Campaigns
- U5
Create a Digital Marketing Plan with SEO and SEM
- Keyword Research and Competition 1
- Keyword Research and Competition 2
- Definition of Objectives, Channels and Budget
- Execute, Measure and Optimize 1
- Execute, Measure and Optimize 2
- Marketing Plan and Future of Google and SEO
- FP
Final project
- SEO and SEM: Positioning Strategies in Google
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FAQs
You’ll learn how to rank products and services on Google, create Google Ads campaigns, research keywords, optimize your online store, and measure results to increase your e-commerce’s visibility and sales.
This is an intermediate-level course, perfect if you already have basic knowledge of digital marketing or e-commerce. Advanced experience isn’t required, but a solid grasp of digital concepts is recommended.
All you need is a computer with internet access and basic web browsing skills. Having an online store or digital project to apply what you learn is recommended but not mandatory.
The course teaches on-page and off-page SEO techniques, page load optimization, keyword usage, internal linking, and Google Ads campaigns to boost your site’s ranking and traffic.
Yes, you’ll learn how to optimize your local presence on Google using Google My Business, local keywords, and strategies to attract customers in your area.
SEO focuses on improving organic rankings on Google; SEM involves paid campaigns like Google Ads. This course shows you how to combine both for maximum impact.
Yes, the course covers setting up and optimizing search, display, video, and shopping campaigns in Google Ads, including targeting and goal selection.