Best seller

SEO and SEM: Positioning Strategies in Google

A course by Juan González Villa , SEO Consultant

SEO Consultant . Madrid, Spain.
Joined January 2021

Take advantage of all the search engine possibilities to promote your product or service with organic and paid positioning techniques

Best seller
99% positive reviews (284)
14,301 students
Audio: Spanish, English
Spanish, English, Portuguese, German, French, Italian, Polish, Dutch

Take advantage of all the search engine possibilities to promote your product or service with organic and paid positioning techniques

Google search results can make or break your business. That's why it's crucial to understand how this search engine works, which is where SEO consultant Juan González steps in. Since 2013, he's been helping his clients improve their positioning and increase visibility on Google through a variety of strategies including audits, targeted actions, and long-term strategies.

In this course, learn how to maximize Google's tools to promote your product or service and attract more customers. Discover how to take advantage of all the search engine possibilities and apply what you learn to create a step-by-step positioning plan using SEO and SEM.

Read more ↓

What will you learn in this online course?

23 lessons & 27 downloads

How Does Google Work?
13 minutes, 47 seconds
Why Rank in Google
9 minutes, 24 seconds
SEO on Page 1
13 minutes, 24 seconds
SEO on Page 2
11 minutes, 26 seconds
SEO off Page
14 minutes, 33 seconds
  • 99% positive reviews (284)
  • 14,301 students
  • 23 lessons (4h 45m)
  • 27 additional resources (3 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish, English
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Create a positioning plan on Google using SEO and SEM.

Projects by course students

Who is this online course for?

Freelancers and business owners who want to increase their visibility and ranking on Google.

Requirements and materials

No previous experience is needed, motivation to learn and experiment.

The only materials you need are a computer and an account on Google Ads, Google Search Console, and other free tools specified in the course.


Reviews

14,301 Students
284 Reviews
99% Positive ratings

Juan González Villa

A course by Juan González Villa

Teacher Plus
SEO Consultant

Juan González has been working as a SEO consultant since 2013 and specializes in SEO and SEM for e-commerce and international projects. His agency USEO has audited hundreds of websites and worked on projects for more than 80 clients ranging from SMEs and major corporations to freelancers and collaborations with other agencies.

His job is to measure, clearly communicate, and deliver SEO results by implementing audits, targeted actions, or long-term strategies. In addition to his professional services, Juan runs a blog where he shares his knowledge on the subject, what he's learned throughout his career, and practical tools that can be used in any digital marketing sector.


Content

  • U1

    Introduction

    • Presentation
    • Influences
  • U2

    Introduction to Positioning in Google

    • Why Rank in Google
    • Types of Results in Google
    • How Does Google Work?
  • U3

    SEO Basics

    • SEO on Page 1
    • SEO on Page 2
    • SEO off Page
    • Loading Time and UX as SEO Factors
    • Local SEO Basics
    • YouTube Visibility Basics
  • U4

    SEM Fundamentals

    • What Is Google Ads and Where Does It Allow Us to Advertise?
    • Search Campaigns 1
    • Search Campaigns 2
    • Display and Video Campaigns
    • Shopping Campaigns
    • Summary of Objectives and Campaigns
  • U5

    Create a Digital Marketing Plan with SEO and SEM

    • Keyword Research and Competition 1
    • Keyword Research and Competition 2
    • Definition of Objectives, Channels and Budget
    • Execute, Measure and Optimize 1
    • Execute, Measure and Optimize 2
    • Marketing Plan and Future of Google and SEO
  • FP

    Final project

    • SEO and SEM: Positioning Strategies in Google

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
SEO and SEM: Positioning Strategies in Google. Marketing, and Business course by Juan González Villa Best seller

SEO and SEM: Positioning Strategies in Google

A course by Juan González Villa
SEO Consultant . Madrid, Spain.
Joined January 2021
  • 99% positive reviews (284)
  • 14,301 students