SEO and SEM: Positioning Strategies in Google

A course by Juan González Villa
SEO Consultant . Madrid, Spain.
Joined January 2021
, SEO Consultant

Take advantage of all the search engine possibilities to promote your product or service with organic and paid positioning techniques

  • Spanish with subtitles in English
  • 100% Positive reviews (26)
  • 1346 students
SEO and SEM: Positioning Strategies in Google

Take advantage of all the search engine possibilities to promote your product or service with organic and paid positioning techniques


Spanish with subtitles in English
  • 100% Positive reviews (26)
  • 1346 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 23 Lessons (4h 45m)
  • Available from the app
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Unlimited access forever
  • Certificate upon completion of the course

Google search results can make or break your business. That's why it's crucial to understand how this search engine works, which is where SEO consultant Juan González steps in. Since 2013, he's been helping his clients improve their positioning and increase visibility on Google through a variety of strategies including audits, targeted actions, and long-term strategies.

In this course, learn how to maximize Google's tools to promote your product or service and attract more customers. Discover how to take advantage of all the search engine possibilities and apply what you learn to create a step-by-step positioning plan using SEO and SEM.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Introduction to Positioning in Google
  • U3
    U3. SEO Basics
  • U4
    U4. SEM Fundamentals
  • U5
    U5. Create a Digital Marketing Plan with SEO and SEM
  • FP
    FP Final Project
View details

Juan González opens the course with a brief introduction about himself, how he discovered SEO, and why he decided to turn it into a professional career. He also tells you about the influences that have guided him throughout his career and motivate him to constantly improve his work.

Start by analyzing Google's role and influence in online business and discover why it's not just a simple search engine, but rather a central ecosystem in the digital environment. See why not all results pages are the same and what kind of content you need to show up on each one.

Find out what makes SEO such a complex but useful discipline and break down the different components to get a better understanding. Learn about the individual pieces, the basic theory behind them, and how to apply each one. Juan then teaches you about the specific features of YouTube, the second most-used search engine, and its algorithm.

Next, focus on the paid options available on Google and see how they work and when to use each one. Juan shows you the secrets to Google Ads and how to use search campaigns as well as display, video, and shopping campaigns.

Now it's time to put everything you've learned into practice by creating a step-by-step digital marketing plan using SEO and SEM. Do some research on keywords and your competition. Once you've analyzed the market, set your objectives, select the channels, and define your budget. To wrap up the course, Juan gives you some tips on how to implement, measure, and optimize your strategy to achieve the best results.

What is this course's project?

Create a positioning plan on Google using SEO and SEM.

Who is it for?

Freelancers and business owners who want to increase their visibility and ranking on Google.

What you need

No previous experience is needed, motivation to learn and experiment.

The only materials you need are a computer and an account on Google Ads, Google Search Console, and other free tools specified in the course.


Reviews

1346 Students
26 Reviews
100% Positive ratings

Juan González Villa

A course by Juan González Villa

TeacherPro
SEO Consultant

Juan González has been working as a SEO consultant since 2013 and specializes in SEO and SEM for e-commerce and international projects. His agency USEO has audited hundreds of websites and worked on projects for more than 80 clients ranging from SMEs and major corporations to freelancers and collaborations with other agencies.

His job is to measure, clearly communicate, and deliver SEO results by implementing audits, targeted actions, or long-term strategies. In addition to his professional services, Juan runs a blog where he shares his knowledge on the subject, what he's learned throughout his career, and practical tools that can be used in any digital marketing sector.


Contents

  • U1

    Introduction

    • Presentation
    • Influences
  • U2

    Introduction to Positioning in Google

    • Why Rank in Google
    • Types of Results in Google
    • How Does Google Work?
  • U3

    SEO Basics

    • SEO on Page 1
    • SEO on Page 2
    • SEO off Page
    • Loading Time and UX as SEO Factors
    • Local SEO Basics
    • YouTube Visibility Basics
  • U4

    SEM Fundamentals

    • What Is Google Ads and Where Does It Allow Us to Advertise?
    • Search Campaigns 1
    • Search Campaigns 2
    • Display and Video Campaigns
    • Shopping Campaigns
    • Summary of Objectives and Campaigns
  • U5

    Create a Digital Marketing Plan with SEO and SEM

    • Keyword Research and Competition 1
    • Keyword Research and Competition 2
    • Definition of Objectives, Channels and Budget
    • Execute, Measure and Optimize 1
    • Execute, Measure and Optimize 2
    • Marketing Plan and Future of Google and SEO
  • FP

    Final Project

    • SEO and SEM: Positioning Strategies in Google

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SEO and SEM: Positioning Strategies in Google. A Marketing, and Business course by Juan González Villa

SEO and SEM: Positioning Strategies in Google

A course by Juan González Villa
SEO Consultant . Madrid, Spain.
Joined January 2021
  • 100% Positive reviews (26)
  • 1346 students