SEO and SEM: Positioning Strategies in Google
Why Rank in Google
A course by Juan González Villa , SEO Consultant
Joined January 2021
Joined January 2021
About the video: Why Rank in Google
Overview
“In this lesson I will talk about the Google market and how important it is in the world compared to its direct competitors. We will also see that it is not just a search engine, but a vital ecosystem for many today.”
In this video lesson Juan González Villa addresses the topic: Why Rank in Google, which is part of the Domestika online course: SEO and SEM: Positioning Strategies in Google. Take advantage of all the search engine possibilities to promote your product or service with organic and paid positioning techniques.
Partial transcription of the video
“Why rank in Google Welcome to this course where we will see how to position ourselves in Google and how to make an SEO and SEM strategy. This first lesson will be an introduction to positioning in Google. So the first thing we will see it is why we position ourselves in Google, why we are interested. Google has a global market share of about 90% in some countries more and others less. In Spain it is even higher and has 96% according to data from March 2021. The only countries where Google is not the clear dominator They are China, where the dominator is Baidu, and Russia where the dominator...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: SEO and SEM: Positioning Strategies in Google
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Growth Marketing, Marketing, Mobile Marketing, SEM, SEO, Social Media
Juan González Villa
A course by Juan González Villa
Juan González has been working as a SEO consultant since 2013 and specializes in SEO and SEM for e-commerce and international projects. His agency USEO has audited hundreds of websites and worked on projects for more than 80 clients ranging from SMEs and major corporations to freelancers and collaborations with other agencies.
His job is to measure, clearly communicate, and deliver SEO results by implementing audits, targeted actions, or long-term strategies. In addition to his professional services, Juan runs a blog where he shares his knowledge on the subject, what he's learned throughout his career, and practical tools that can be used in any digital marketing sector.
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- 23 lessons (4h 45m)
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- Audio: Spanish, English
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- Level: Beginner
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