SEO and SEM: Positioning Strategies in Google
Definition of Objectives, Channels and Budget
A course by Juan González Villa , SEO Consultant
Joined January 2021
Joined January 2021
About the video: Definition of Objectives, Channels and Budget
Overview
“After analyzing the market and the competition, it remains to decide where you are going to carry out your strategy, if you will focus on one or more channels, with what objectives and, above all, with what means or budget. In this lesson I will teach you to plan this.”
In this video lesson Juan González Villa addresses the topic: Definition of Objectives, Channels and Budget, which is part of the Domestika online course: SEO and SEM: Positioning Strategies in Google. Take advantage of all the search engine possibilities to promote your product or service with organic and paid positioning techniques.
Partial transcription of the video
“Definition of objectives, channels and budget. Already with the keyword and competition research process, we will define the objectives to fulfill our plan and we will distribute the budget through the different channels. Let's go with it. We have researched the keywords, reviewed the competition, and we already have a clear idea of keyword groups, groups of intentions that interest us, and we can even start creating a structure of what the web will be like, the most important pages. I am doing this. You can do something on paper or with the program you want, that allows making these mental...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: SEO and SEM: Positioning Strategies in Google
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Growth Marketing, Marketing, Mobile Marketing, SEM, SEO, Social Media
Juan González Villa
A course by Juan González Villa
Juan González has been working as a SEO consultant since 2013 and specializes in SEO and SEM for e-commerce and international projects. His agency USEO has audited hundreds of websites and worked on projects for more than 80 clients ranging from SMEs and major corporations to freelancers and collaborations with other agencies.
His job is to measure, clearly communicate, and deliver SEO results by implementing audits, targeted actions, or long-term strategies. In addition to his professional services, Juan runs a blog where he shares his knowledge on the subject, what he's learned throughout his career, and practical tools that can be used in any digital marketing sector.
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