Client-Centered Brand Strategy

Overview

“Before finishing the strategy, it's important to keep in mind that it needs to come to life, go to the street, be delivered to the consumer's life and solve the problem that was identified and defined back there. In this class, you'll learn how to measure your brand's success. And you will know metrics that will indicate with more certainty if you got it right or not.”

In this video lesson Thiago Delfino addresses the topic: Success Metrics, which is part of the Domestika online course: Client-Centered Brand Strategy. Learn to understand consumers in order to develop a strategy that builds real and lasting relationships with a brand.

Partial transcription of the video

“success metrics We are coming to the end. Before you finish the strategy, it's important to say: a strategy needs to come out of Power Point. It needs to come to life, go to the street, enter the consumer's life and, mainly, solve the problem you defined back there. To make sure you got it right, it's important to define which metrics that will indicate the success of your brand. Let's learn this now. Unit 4 | Lesson 2 Success Metrics As important as building a brand strategy and put her out on the street is to measure the result of this brand for the consumer and the result for you as a le...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Client-Centered Brand Strategy

• Level: Beginner
• 100% positive reviews (18)
• 733 students
• 4 units
• 14 lessons (1h 12m)
• 3 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Business, Communication