Client-Centered Brand Strategy
Understanding the Other
A course by Thiago Delfino , Brand Strategy Specialist
About the video: Understanding the Other
Overview
“Now that you understand the foundations for creating a strategy and how to frame your problem, let's talk about the actions that make up the most interesting and important part of building a strategy: observing, understanding and interpreting people. ”
In this video lesson Thiago Delfino addresses the topic: Understanding the Other, which is part of the Domestika online course: Client-Centered Brand Strategy. Learn to understand consumers in order to develop a strategy that builds real and lasting relationships with a brand.
Partial transcription of the video
“understanding the other Every strategist has an important role to question what happens in the world, take a holistic look at society as a whole. This means that you need to be on the lookout at all times. on emerging behaviors and signs of change. To help you with that, I separated some questions that you can always ask yourself to make sure you're up to date with people's behavior. The first question you can ask is: what causes this behavior in people? What new habits and routines are emerging in their lives? The third question is: what concerns can the current moment cause in people? Wha...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Client-Centered Brand Strategy
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Category
Marketing & Business -
Areas
Brand Strategy, Business, Communication
Thiago Delfino
A course by Thiago Delfino
As a specialist in brand strategy, Brazilian Thiago Delfino focuses on the relationship between business and consumers to build experiences and create communication solutions. By collaborating with Google and working at companies such as Publicis, R/GA, F.biz and Wunderman, Thiago was responsible for driving the growth of brands such as Nike, YouTube, Coca-Cola, AB Inbev, Bradesco, Itaú, Microsoft, Uber , Apple, FCA and many others.
In this journey, he received more than fifteen industry awards, such as Cannes Lions, D&AD, London International Awards, Effie Awards and The One Club. He currently works at Bain & Company leading the Innovation and Design area in South America.
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- 14 lessons (1h 12m)
- 10 additional resources (3 files)
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- Audio: Portuguese
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- Level: Beginner
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