Client-Centered Brand Strategy
Foundations for a brand strategy
A course by Thiago Delfino , Brand Strategy Specialist
About the video: Foundations for a brand strategy
Overview
“From this class, you will begin to understand what are the foundations and the first steps that every strategist needs to know in order to be successful in building a brand. ”
In this video lesson Thiago Delfino addresses the topic: Foundations for a brand strategy, which is part of the Domestika online course: Client-Centered Brand Strategy. Learn to understand consumers in order to develop a strategy that builds real and lasting relationships with a brand.
Partial transcription of the video
“Foundations for a brand strategy From that moment of the course, you will learn foundations and the first steps every strategist needs to know to succeed in building a brand. I will present important concepts, learnings and models for you to use as a starting point to be able to understand, analyze and deliver a brand strategy. In addition, I will present a case study in the course to help you in practice to apply the learnings, whether it's a real or fictional case that you'll work on in your career. In this case study, we are going to work on a fictitious brand, understand the problem, pu...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Client-Centered Brand Strategy
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Category
Marketing & Business -
Areas
Brand Strategy, Business, Communication
Thiago Delfino
A course by Thiago Delfino
As a specialist in brand strategy, Brazilian Thiago Delfino focuses on the relationship between business and consumers to build experiences and create communication solutions. By collaborating with Google and working at companies such as Publicis, R/GA, F.biz and Wunderman, Thiago was responsible for driving the growth of brands such as Nike, YouTube, Coca-Cola, AB Inbev, Bradesco, Itaú, Microsoft, Uber , Apple, FCA and many others.
In this journey, he received more than fifteen industry awards, such as Cannes Lions, D&AD, London International Awards, Effie Awards and The One Club. He currently works at Bain & Company leading the Innovation and Design area in South America.
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- 14 lessons (1h 12m)
- 10 additional resources (3 files)
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- Audio: Portuguese
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- Level: Beginner
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