Client-Centered Brand Strategy
Identifying the problem
A course by Thiago Delfino , Brand Strategy Specialist
About the video: Identifying the problem
Overview
“Now I'm going to help you define what problem you're going to solve with your strategy. As a strategist, remember that if your brand people have a problem, it will be your responsibility to solve it. The problem will always be your guide and it should direct all your work and definitions from now on.”
In this video lesson Thiago Delfino addresses the topic: Identifying the problem, which is part of the Domestika online course: Client-Centered Brand Strategy. Learn to understand consumers in order to develop a strategy that builds real and lasting relationships with a brand.
Partial transcription of the video
“Identifying the problem In this class, I will help you define what problem will you solve with your strategy. As a strategist, you need to remember: if people have any difficulties, it is your responsibility to solve them. The problem will always be the big boss, the big north, what will guide your work and the definitions of what to do going forward. To help you define the problem to solve, I will show you some steps using our case study as a basis for us to do this process together. Step 1: Obstacles, Anchors and Icebergs The first step in defining a problem it's for us to find obstacles,...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Client-Centered Brand Strategy
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Category
Marketing & Business -
Areas
Brand Strategy, Business, Communication
Thiago Delfino
A course by Thiago Delfino
As a specialist in brand strategy, Brazilian Thiago Delfino focuses on the relationship between business and consumers to build experiences and create communication solutions. By collaborating with Google and working at companies such as Publicis, R/GA, F.biz and Wunderman, Thiago was responsible for driving the growth of brands such as Nike, YouTube, Coca-Cola, AB Inbev, Bradesco, Itaú, Microsoft, Uber , Apple, FCA and many others.
In this journey, he received more than fifteen industry awards, such as Cannes Lions, D&AD, London International Awards, Effie Awards and The One Club. He currently works at Bain & Company leading the Innovation and Design area in South America.
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- 733 students
- 14 lessons (1h 12m)
- 10 additional resources (3 files)
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- Available on the app
- Audio: Portuguese
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- Level: Beginner
- Unlimited access forever
