Client-Centered Brand Strategy
My Influences
A course by Thiago Delfino , Brand Strategy Specialist
About the video: My Influences
Overview
“I had many different influences throughout my life, but I like to say that four areas were responsible for marking my work. None of them related to marketing, business or strategy. In this class, I'm going to explain why I believe that the best influences don't have to come from exactly what you do or be related to choosing a profession.”
In this video lesson Thiago Delfino addresses the topic: My Influences, which is part of the Domestika online course: Client-Centered Brand Strategy. Learn to understand consumers in order to develop a strategy that builds real and lasting relationships with a brand.
Partial transcription of the video
“Influences I've had many different influences throughout my life, influences that passed through my family, my friends, my partner and even my children. But I like to say that four big areas influenced my career. None of these influences passed through marketing, business or strategy. I like to say that the best influences won't necessarily come from what you do or what you want to do as a profession. On the contrary, they will be great influences precisely because they are not related what you do or the profession you want to follow. My first influence was psychoanalysis. When we talk abou...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Client-Centered Brand Strategy
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Category
Marketing & Business -
Areas
Brand Strategy, Business, Communication
Thiago Delfino
A course by Thiago Delfino
As a specialist in brand strategy, Brazilian Thiago Delfino focuses on the relationship between business and consumers to build experiences and create communication solutions. By collaborating with Google and working at companies such as Publicis, R/GA, F.biz and Wunderman, Thiago was responsible for driving the growth of brands such as Nike, YouTube, Coca-Cola, AB Inbev, Bradesco, Itaú, Microsoft, Uber , Apple, FCA and many others.
In this journey, he received more than fifteen industry awards, such as Cannes Lions, D&AD, London International Awards, Effie Awards and The One Club. He currently works at Bain & Company leading the Innovation and Design area in South America.
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- 14 lessons (1h 12m)
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- Audio: Portuguese
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- Level: Beginner
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