Client-Centered Brand Strategy
Defining Strategic Pillars
A course by Thiago Delfino , Brand Strategy Specialist
About the video: Defining Strategic Pillars
Overview
“After going through several stages in the construction and creative analysis of strategies for a brand, it is important to define the pillars that will be worked on by an entire team. ”
In this video lesson Thiago Delfino addresses the topic: Defining Strategic Pillars, which is part of the Domestika online course: Client-Centered Brand Strategy. Learn to understand consumers in order to develop a strategy that builds real and lasting relationships with a brand.
Partial transcription of the video
“Defining strategic pillars We are almost at the end of our journey of building a brand strategy. In this unit, we will learn to define strategic pillars, pillars that will guarantee the consistency of your strategy throughout the life of the brand. What are strategic pillars? The strategic pillars represent the ideals of a brand, its values, its mission and its conduct. The pillars serve as the foundation for the formation of the brand's personality and identity. A brand with solid and well-built pillars he is stronger and manages to show that he has concrete ideals. The definition of these...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Client-Centered Brand Strategy
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Category
Marketing & Business -
Areas
Brand Strategy, Business, Communication
Thiago Delfino
A course by Thiago Delfino
As a specialist in brand strategy, Brazilian Thiago Delfino focuses on the relationship between business and consumers to build experiences and create communication solutions. By collaborating with Google and working at companies such as Publicis, R/GA, F.biz and Wunderman, Thiago was responsible for driving the growth of brands such as Nike, YouTube, Coca-Cola, AB Inbev, Bradesco, Itaú, Microsoft, Uber , Apple, FCA and many others.
In this journey, he received more than fifteen industry awards, such as Cannes Lions, D&AD, London International Awards, Effie Awards and The One Club. He currently works at Bain & Company leading the Innovation and Design area in South America.
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- 14 lessons (1h 12m)
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- Level: Beginner
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