Client-Centered Brand Strategy
Positioning and Point of View
A course by Thiago Delfino , Brand Strategy Specialist
About the video: Positioning and Point of View
Overview
“In this class, I'll explain why every brand needs a point of view and how you can work it to apply to your strategy. ”
In this video lesson Thiago Delfino addresses the topic: Positioning and Point of View, which is part of the Domestika online course: Client-Centered Brand Strategy. Learn to understand consumers in order to develop a strategy that builds real and lasting relationships with a brand.
Partial transcription of the video
“Positioning and point of view In this class, I will show you that every brand needs a point of view. Brands have meaning in people's lives, therefore, they need beliefs and points of view. The important thing is that you can define which point of view your brand will verbalize with the strategy you are building. For this, I would like to give you some tips how you can build a point of view for your brand. Let's go? Unit 3 | Lesson 2 Positioning and Point of View Every brand has two important elements in its construction: a position and a point of view. Two elements that make it relevant and...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Client-Centered Brand Strategy
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Category
Marketing & Business -
Areas
Brand Strategy, Business, Communication
Thiago Delfino
A course by Thiago Delfino
As a specialist in brand strategy, Brazilian Thiago Delfino focuses on the relationship between business and consumers to build experiences and create communication solutions. By collaborating with Google and working at companies such as Publicis, R/GA, F.biz and Wunderman, Thiago was responsible for driving the growth of brands such as Nike, YouTube, Coca-Cola, AB Inbev, Bradesco, Itaú, Microsoft, Uber , Apple, FCA and many others.
In this journey, he received more than fifteen industry awards, such as Cannes Lions, D&AD, London International Awards, Effie Awards and The One Club. He currently works at Bain & Company leading the Innovation and Design area in South America.
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- 733 students
- 14 lessons (1h 12m)
- 10 additional resources (3 files)
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- Available on the app
- Audio: Portuguese
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- Level: Beginner
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