Client-Centered Brand Strategy
The path to brand strategy
A course by Thiago Delfino , Brand Strategy Specialist
About the video: The path to brand strategy
Overview
“In this class, you will see in more detail about the project that we are going to work on throughout the course. I will explain what I expect from him and what the end result should be. Plus, I'll teach you a framework, a guide, something that can help define the steps and activities needed to develop a brand strategy.”
In this video lesson Thiago Delfino addresses the topic: The path to brand strategy, which is part of the Domestika online course: Client-Centered Brand Strategy. Learn to understand consumers in order to develop a strategy that builds real and lasting relationships with a brand.
Partial transcription of the video
“The way to build a brand strategy In this lesson, we will look in more detail the final project that we will work on during the course. I will help you understand what I expect from him and what the end result should be. Plus, I'll teach you a framework, a guide, something that will help you define the necessary steps and activities to create a brand strategy. Now, I'll explain which case study I chose to exemplify the construction of a brand strategy. My challenge was to build the brand strategy for a fashion e-commerce. This e-commerce will have the mobile, that is, the cell phone as the ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Client-Centered Brand Strategy
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Category
Marketing & Business -
Areas
Brand Strategy, Business, Communication
Thiago Delfino
A course by Thiago Delfino
As a specialist in brand strategy, Brazilian Thiago Delfino focuses on the relationship between business and consumers to build experiences and create communication solutions. By collaborating with Google and working at companies such as Publicis, R/GA, F.biz and Wunderman, Thiago was responsible for driving the growth of brands such as Nike, YouTube, Coca-Cola, AB Inbev, Bradesco, Itaú, Microsoft, Uber , Apple, FCA and many others.
In this journey, he received more than fifteen industry awards, such as Cannes Lions, D&AD, London International Awards, Effie Awards and The One Club. He currently works at Bain & Company leading the Innovation and Design area in South America.
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- 767 students
- 14 lessons (1h 12m)
- 10 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
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- Level: Beginner
- Unlimited access forever
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