Client-Centered Brand Strategy
How to analyze a brand?
A course by Thiago Delfino , Brand Strategy Specialist
About the video: How to analyze a brand?
Overview
“Now that the concept of strategy is clearer, the next step is brand analysis. In this class, I will explain the four main pillars that this analysis needs to go through to be complete and efficient.”
In this video lesson Thiago Delfino addresses the topic: How to analyze a brand?, which is part of the Domestika online course: Client-Centered Brand Strategy. Learn to understand consumers in order to develop a strategy that builds real and lasting relationships with a brand.
Partial transcription of the video
“How to analyze a brand Having understood the concept of strategy, The next step is to analyze a brand. For it to be efficient and complete, necessarily, it needs to pass through four pillars. Let's know what they are? Unit 2 | Lesson 2 How to analyze a brand The first pillar is to look inside the brand. If you are strategizing a brand that already exists, but intends to change or modernize, it's important to look inside yourself, reflect on your weaknesses, strengths, purpose, voice and vocation. Do a self-analysis of where you are and where you want to go. Your starting point and your arri...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Client-Centered Brand Strategy
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Category
Marketing & Business -
Areas
Brand Strategy, Business, Communication
Thiago Delfino
A course by Thiago Delfino
As a specialist in brand strategy, Brazilian Thiago Delfino focuses on the relationship between business and consumers to build experiences and create communication solutions. By collaborating with Google and working at companies such as Publicis, R/GA, F.biz and Wunderman, Thiago was responsible for driving the growth of brands such as Nike, YouTube, Coca-Cola, AB Inbev, Bradesco, Itaú, Microsoft, Uber , Apple, FCA and many others.
In this journey, he received more than fifteen industry awards, such as Cannes Lions, D&AD, London International Awards, Effie Awards and The One Club. He currently works at Bain & Company leading the Innovation and Design area in South America.
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- 14 lessons (1h 12m)
- 10 additional resources (3 files)
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- Audio: Portuguese
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- Level: Beginner
- Unlimited access forever
