Client-Centered Brand Strategy
Turning Insights into Action
A course by Thiago Delfino , Brand Strategy Specialist
About the video: Turning Insights into Action
Overview
“Lastly, I'll explain how to turn all that learning, the data you've collected, the phrases, recordings, all the material and content generated from understanding and observing consumers into actionable insights.”
In this video lesson Thiago Delfino addresses the topic: Turning Insights into Action, which is part of the Domestika online course: Client-Centered Brand Strategy. Learn to understand consumers in order to develop a strategy that builds real and lasting relationships with a brand.
Partial transcription of the video
“Turning insights into action Last but not least, we will talk about how to transform all this learning, the data you collected, phrases, videos, recordings into actionable insights to improve your brand strategy and, consequently, your results. First, let's understand what an insight is. Insight is a new understanding about a behavior, a belief, a need that will help you and will inspire you to find ideas and solutions to solve a problem. Now what is not an insight? First: insight is not a given. For example, 75% of people like or prefer to buy a red car. That's not an insight, that's a giv...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Client-Centered Brand Strategy
-
Category
Marketing & Business -
Areas
Brand Strategy, Business, Communication
Thiago Delfino
A course by Thiago Delfino
As a specialist in brand strategy, Brazilian Thiago Delfino focuses on the relationship between business and consumers to build experiences and create communication solutions. By collaborating with Google and working at companies such as Publicis, R/GA, F.biz and Wunderman, Thiago was responsible for driving the growth of brands such as Nike, YouTube, Coca-Cola, AB Inbev, Bradesco, Itaú, Microsoft, Uber , Apple, FCA and many others.
In this journey, he received more than fifteen industry awards, such as Cannes Lions, D&AD, London International Awards, Effie Awards and The One Club. He currently works at Bain & Company leading the Innovation and Design area in South America.
- 100% positive reviews (18)
- 733 students
- 14 lessons (1h 12m)
- 10 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
