Client-Centered Brand Strategy

Client-Centered Brand Strategy

“Congratulations, you have reached the end of the course! It was amazing to have been a part of this learning journey. I was able to share what I believe in, methodologies and tools that will make you a better strategist and, mainly, someone more prepared to understand the "Other", which is different from you. I hope that, from now on, you can feel more capable of building a brand strategy, any brand, and thereby achieving your professional goals. Remember essential concepts that we talked about throughout the course, this will help you to be a better strategist and understand your role in this path of building a brand. Ask the right questions, observe, study, understand other people, and never forget your story, your point of view. But it's also essential to be open-minded in navigating the ambiguity of human behavior. A tip: always keep your cultural repertoire updated, read a lot, and get inspired by other disciplines. True creativity comes when we broaden our gaze through knowledge, experiences and stories. Use the case study I shared throughout the classes as inspiration for the course project, but remember that your challenge is unique, and my case study is just an example. The important thing is to solve your personal branding problem. What you learned during the course will help you build a strategy for any brand, regardless of category, target audience or even country. They are universal tools and methodologies. How about sharing your project here in the Domestika community and expanding or starting to build your portfolio? Click on the "Create your project" button and publish images, videos and comments on the main stages of your process and the result of that trajectory. Strategy is not a solitary exercise but a collaborative one. Join the forum, build community, and give and receive feedback. I'm curious to know what you'll develop and available to help with whatever you need, whenever possible. Thank you for being part of this course, I hope you come out better than you went in. I certainly will! A hug and see you next! ”

Partial transcription of the video

“Final project Congratulations, we have reached the end of the course. It was amazing to have been part of this learning journey with you, sharing what I believe, tools and methodologies that will help you become a better strategist and, above all, understand the other, which is essentially going to be different from you. I hope you can from now on feel more capable to build a brand strategy, any brand, and, above all, achieve their professional goals. Don't forget important concepts that we talk about throughout the course. It will help you to be a better strategist and understand their rol...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Client-Centered Brand Strategy

• Level: Beginner
• 100% positive reviews (18)
• 733 students
• 4 units
• 14 lessons (1h 12m)
• 3 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Business, Communication