Client-Centered Brand Strategy
Other Methodologies
A course by Thiago Delfino , Brand Strategy Specialist
About the video: Other Methodologies
Overview
“In this class, I will deal with two other important tools for understanding the consumer. Follow it!”
In this video lesson Thiago Delfino addresses the topic: Other Methodologies, which is part of the Domestika online course: Client-Centered Brand Strategy. Learn to understand consumers in order to develop a strategy that builds real and lasting relationships with a brand.
Partial transcription of the video
“Other methodologies Now, I will continue to explore two crucial tools for consumer understanding. The first is in-depth interviews. In-depth interviews are done in the context of the consumer, in the environment he lives in. They do not follow a previously defined structure, but they aim to identify the main yearnings that a brand has and that it needs to understand this from the consumers' point of view. These interviews are usually theme driven. Exemplifying with our case study, I would use in-depth interviews to better understand the relationship of women, our target audience, with fashi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Client-Centered Brand Strategy
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Category
Marketing & Business -
Areas
Brand Strategy, Business, Communication
Thiago Delfino
A course by Thiago Delfino
As a specialist in brand strategy, Brazilian Thiago Delfino focuses on the relationship between business and consumers to build experiences and create communication solutions. By collaborating with Google and working at companies such as Publicis, R/GA, F.biz and Wunderman, Thiago was responsible for driving the growth of brands such as Nike, YouTube, Coca-Cola, AB Inbev, Bradesco, Itaú, Microsoft, Uber , Apple, FCA and many others.
In this journey, he received more than fifteen industry awards, such as Cannes Lions, D&AD, London International Awards, Effie Awards and The One Club. He currently works at Bain & Company leading the Innovation and Design area in South America.
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