Client-Centered Brand Strategy
Skills of a Good Strategist
A course by Thiago Delfino , Brand Strategy Specialist
About the video: Skills of a Good Strategist
Overview
“To become a good strategist, there are five important skills that need to be developed. In this class, I'll show you what that path is. Let's go?”
In this video lesson Thiago Delfino addresses the topic: Skills of a Good Strategist, which is part of the Domestika online course: Client-Centered Brand Strategy. Learn to understand consumers in order to develop a strategy that builds real and lasting relationships with a brand.
Partial transcription of the video
“Skills of a Good Strategist To become a good strategist, five important skills need to be developed. In this class, I will give you this path. Unit 2 | Lesson 3 Skills of a good strategist The first skill of a good strategist, definitely, it's curiosity. Having an unconditional interest in the human being, the way he lives in society, how he behaves in front of others, in front of his friends, in front of his peers. It means being open to living the most diverse experiences, all of them without prejudice. Be open to any form, any culture or anything that will help you understand more about ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Client-Centered Brand Strategy
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Category
Marketing & Business -
Areas
Brand Strategy, Business, Communication
Thiago Delfino
A course by Thiago Delfino
As a specialist in brand strategy, Brazilian Thiago Delfino focuses on the relationship between business and consumers to build experiences and create communication solutions. By collaborating with Google and working at companies such as Publicis, R/GA, F.biz and Wunderman, Thiago was responsible for driving the growth of brands such as Nike, YouTube, Coca-Cola, AB Inbev, Bradesco, Itaú, Microsoft, Uber , Apple, FCA and many others.
In this journey, he received more than fifteen industry awards, such as Cannes Lions, D&AD, London International Awards, Effie Awards and The One Club. He currently works at Bain & Company leading the Innovation and Design area in South America.
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- 733 students
- 14 lessons (1h 12m)
- 10 additional resources (3 files)
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- Available on the app
- Audio: Portuguese
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- Level: Beginner
- Unlimited access forever
