Client-Centered Brand Strategy
About Me
A course by Thiago Delfino , Brand Strategy Specialist
About the video: About Me
Overview
“In this class, I will present important stages of my career and how I will apply my professional experience to address important issues throughout the course.”
In this video lesson Thiago Delfino addresses the topic: About Me, which is part of the Domestika online course: Client-Centered Brand Strategy. Learn to understand consumers in order to develop a strategy that builds real and lasting relationships with a brand.
Partial transcription of the video
“Presentation Hello, I'm Thiago Delfino, director of strategy at a design and technology company and I will be your teacher in this course. I spent the last 21 years of my professional life helping big companies like Google, Nike, Coca Cola, McDonald's, among others, to create their brand strategies and make more meaningful connections with your consumers. This is what you will learn from me: how to build a brand strategy that is strong, relevant and, above all, talk and establish a true relationship with people. For example, I will teach you the skills of a good strategist, how to frame a p...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Client-Centered Brand Strategy
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Category
Marketing & Business -
Areas
Brand Strategy, Business, Communication
Thiago Delfino
A course by Thiago Delfino
As a specialist in brand strategy, Brazilian Thiago Delfino focuses on the relationship between business and consumers to build experiences and create communication solutions. By collaborating with Google and working at companies such as Publicis, R/GA, F.biz and Wunderman, Thiago was responsible for driving the growth of brands such as Nike, YouTube, Coca-Cola, AB Inbev, Bradesco, Itaú, Microsoft, Uber , Apple, FCA and many others.
In this journey, he received more than fifteen industry awards, such as Cannes Lions, D&AD, London International Awards, Effie Awards and The One Club. He currently works at Bain & Company leading the Innovation and Design area in South America.
- 100% positive reviews (18)
- 733 students
- 14 lessons (1h 12m)
- 10 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
