Client-Centered Brand Strategy
Methodologies
A course by Thiago Delfino , Brand Strategy Specialist
About the video: Methodologies
Overview
“By now, you've seen the different social roles people play in society, and how important it is to keep up to date. In this class, I will teach you tools that can help you observe better and, above all, transform this learning into a methodology to use in your strategy.”
In this video lesson Thiago Delfino addresses the topic: Methodologies, which is part of the Domestika online course: Client-Centered Brand Strategy. Learn to understand consumers in order to develop a strategy that builds real and lasting relationships with a brand.
Partial transcription of the video
“Methodologies By now, you've learned the different social roles that people play in society and the need to always be up to date in relation to what is happening between culture and people. In this class, I will teach you tools that can help you better observe the human being and how to turn them into methodologies to use in your strategy. Unit 3 | Class 3 Methodologies The first tool I would like to show you is what we know as "desk research". It is an important step in the process of understanding the consumer, because it uses data that already exists about people to help you get inspired...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Client-Centered Brand Strategy
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Category
Marketing & Business -
Areas
Brand Strategy, Business, Communication
Thiago Delfino
A course by Thiago Delfino
As a specialist in brand strategy, Brazilian Thiago Delfino focuses on the relationship between business and consumers to build experiences and create communication solutions. By collaborating with Google and working at companies such as Publicis, R/GA, F.biz and Wunderman, Thiago was responsible for driving the growth of brands such as Nike, YouTube, Coca-Cola, AB Inbev, Bradesco, Itaú, Microsoft, Uber , Apple, FCA and many others.
In this journey, he received more than fifteen industry awards, such as Cannes Lions, D&AD, London International Awards, Effie Awards and The One Club. He currently works at Bain & Company leading the Innovation and Design area in South America.
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- 14 lessons (1h 12m)
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- Audio: Portuguese
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- Level: Beginner
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