Best seller

Blogging 101: Tone, Branding, and Strategy

How to Manage Your Own PR

A course by Emma Jane Palin , Copywriter, Digital Marketing Specialist, and Interior Stylist

Best seller

96% positive reviews (246)

8,177 students

Audio: English, French, Italian, Portuguese

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About the video: How to Manage Your Own PR

Overview

“We’ll take a look at how your blog can feed into your PR strategy. Links are important to the growth of your blog, and in turn your small business, so being featured online is an important step. By the end of this lesson, you’ll understand how to market yourself to these publications.”

In this video lesson Emma Jane Palin addresses the topic: How to Manage Your Own PR, which is part of the Domestika online course: Blogging 101: Tone, Branding, and Strategy. Unleash your voice to the world by creating a compelling blog and learning about branding, content, and promotion.

Partial transcription of the video

“In this lesson, we'll take a look at how your blog can feed into your PR strategy. Links are important to the growth of your blog, so being featured online is an important step. By the end of this lesson, you'll understand how to market yourself to publications, and how to reach out to journalists. I've grown my blog following substantially via getting features in newspapers, magazines and on digital websites. Of course, some of this has happened organically, but from working in PR and digital marketing for a number of years, I know how to best promote my blog and make myself approachable t...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Blogging 101: Tone, Branding, and Strategy

Level: Beginner
96% positive reviews (246)
8177 students
4 units
19 lessons (3h 29m)
10 downloads

Category
Marketing & Business, Writing
Software
WordPress
Areas
Communication, Content Marketing, Content Writing, Copywriting, Digital Marketing, E-commerce, Growth Marketing, Marketing, Web Design, Writing

Emma Jane Palin

A course by Emma Jane Palin

Teacher Plus

Copywriter, Digital Marketing Specialist, and Interior Stylist

Despite wanting to be a veterinarian her entire life, Emma Jane Palin found herself studying Graphic Design and Illustration at the University of East London after realizing veterinary science wasn’t for her. After university, she was able to enjoy the best of both worlds when she landed a job working at ZSL London Zoo.

After creating a blog purely as a hobby for design and illustration, Emma Jane Palin unknowingly opened the door that would lead to her career. Emma left her job at a digital communications agency and became a freelance content creator. She has worked on campaigns with brands like Apple, John Lewis, IKEA, Aperol Spritz, and Sonos, among others.