Best seller

Blogging 101: Tone, Branding, and Strategy

What Is a Blog and Why Is It Important?

A course by Emma Jane Palin , Copywriter, Digital Marketing Specialist, and Interior Stylist

Best seller

95% positive reviews (243)

8,105 students

Audio: English

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About the video: What Is a Blog and Why Is It Important?

Overview

“In this lesson, you will learn the basics of why having a blog can help you creatively and professionally. I’ll also show you my blog and explain how it has grown.”

In this video lesson Emma Jane Palin addresses the topic: What Is a Blog and Why Is It Important?, which is part of the Domestika online course: Blogging 101: Tone, Branding, and Strategy. Unleash your voice to the world by creating a compelling blog and learning about branding, content, and promotion.

Partial transcription of the video

“What Is a Blog and Why Is It Important? In this lesson you will learn the basics of why having a blog can help you both creatively and professionally. Let me show you. It's a common mistake to put blogs on the back burner by any business, but writing a blog can grow your audience, increase sales and provide opportunity, should you make it a part of your monthly planning. I'm going to show you how I've created a successful blog and how that's helped me to grow my business. While I started my blog as a creative outlet to write about my favourite creatives, over the years, my blog has helped m...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Blogging 101: Tone, Branding, and Strategy

Level: Beginner
95% positive reviews (243)
8105 students
4 units
19 lessons (3h 29m)
10 downloads

Category
Marketing & Business, Writing
Software
WordPress
Areas
Communication, Content Marketing, Content Writing, Copywriting, Digital Marketing, E-commerce, Growth Marketing, Marketing, Web Design, Writing

Emma Jane Palin

A course by Emma Jane Palin

Teacher Plus

Copywriter, Digital Marketing Specialist, and Interior Stylist

Despite wanting to be a veterinarian her entire life, Emma Jane Palin found herself studying Graphic Design and Illustration at the University of East London after realizing veterinary science wasn’t for her. After university, she was able to enjoy the best of both worlds when she landed a job working at ZSL London Zoo.

After creating a blog purely as a hobby for design and illustration, Emma Jane Palin unknowingly opened the door that would lead to her career. Emma left her job at a digital communications agency and became a freelance content creator. She has worked on campaigns with brands like Apple, John Lewis, IKEA, Aperol Spritz, and Sonos, among others.