Blogging 101: Tone, Branding, and Strategy
A course by Emma Jane PalinCopywriter, Digital Marketing Specialist, and Interior Stylist
A course by Emma Jane Palin, Copywriter, Digital Marketing Specialist, and Interior Stylist
Unleash your voice to the world by creating a compelling blog and learning about branding, content, and promotion
When you have a great message to share with the world, you need a powerful strategy for it to have a far reach. Award-winning blogger and digital marketing specialist Emma Jane Palin is here to teach you how to effectively create a blog and grow your audience.
Learn all there is to know about defining your niche, designing your blog, and amplifying your brand’s voice. Emma walks you through the process of setting up your blog and creating a strong visual identity that helps your website stand out.
What will you learn in this online course?
19 lessons & 24 downloads
What We Will Do in This Course?
2 minutes, 20 seconds
What Is a Blog and Why Is It Important?
6 minutes, 10 seconds
A More Detailed Look at Domain Authority, SEO and Keywords
8 minutes, 34 seconds
How to Choose the Right Platform
11 minutes, 40 seconds
Creating a Visual Identity and Planning Your Blog Layout
7 minutes, 18 seconds
An Introduction to Showit and Wordpress
9 minutes, 59 seconds
What's included in this course?
Start by getting to know Emma, an award-winning blogger, writer, interior stylist, and digital marketing specialist. Hear her story about how she got into the sector and learn about her varied background and influences.
Dive into the basics of blogging and its importance when growing your audience. Identify your niche and your brand ethos before learning about domain authority, SEO, and keywords. Learn how to choose which platform is best for you by analyzing the pros and cons of each website.
Now the fun begins! Discover how to create a visual identity and a blog layout that stands out. Emma guides you step-by-step through the design process using Wordpress and ShowIt as examples. Define the tone of your writing style and learn Emma’s top copywriting tips. Then, learn how to take quality photographs for your blog and create an editorial content calendar.
Learn how to effectively promote each social media platform. Explore how to create a professional newsletter and create an effective PR strategy by analyzing other successful business websites. Build a community around your blog by learning how to reach out and connect with your target audience. Wrap up by learning how to analyze and improve your blog’s performance.
Recommended software & tools for this course
What is this course's project?
Create a compelling blog by defining your tone, branding, and strategy before publishing your first post
Projects by course students
Who is this online course for?
This course is suitable for freelancers, business owners, and creators who want to create an efficient blog, or for those who want to increase traffic to their websites.
Requirements and materials
For this course, you will need a computer with access to the internet, a pen, paper, and a camera or phone.
No previous experience is necessary.
Reviews
- 2 months ago
קורס מצויין!
- 11 months ago
esta muy bien para iniciar en el mundo de la escritura de blogs y un poco más alla.
- 11 months ago
Ottimo corso per apprendere le basi del blogging. Consigli semplici e veloci per iniziare a scrivere e avere visibilità.
- 1 year ago
Un curso iteresante!
- sperez_ieu2022PLUS1 year ago
Very interesting! Will we receive a certificate?
After creating a blog purely as a hobby for design and illustration, Emma Jane Palin unknowingly opened the door that would lead to her career. Emma left her job at a digital communications agency and became a freelance content creator. She has worked on campaigns with brands like Apple, John Lewis, IKEA, Aperol Spritz, and Sonos, among others.
Content
- U1
Introduction
- About Me
- Influences
- What We Will Do in This Course?
- U2
The Basics of Blogging
- What Is a Blog and Why Is It Important?
- How to Find Your Niche in the Blogging World
- A More Detailed Look at Domain Authority, SEO and Keywords
- How to Choose the Right Platform
- Creating a Visual Identity and Planning Your Blog Layout
- U3
Creating a Blog That Stands Out
- An Introduction to Showit and Wordpress
- Building the Blog Tutorial
- Finding Your Writing Style and Copywriting Tips 1
- Finding Your Writing Style and Copywriting Tips 2
- The Importance of Good Photography
- Creating an Editorial Calendar
- U4
Promoting Your Blog
- Using Social Media to Promote Your Blog
- Creating a Newsletter
- How to Manage Your Own PR
- Building a Community around Your Blog
- How to Monitor Performance and Build on Your Brand
- FP
Final project
- Blogging 101: Tone, Branding, and Strategy
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Yes, this course is designed for beginners and covers the foundational steps to create, brand, and launch a blog, even if you have no prior experience.
You only need basic internet skills and access to a computer or smartphone. No advanced technical knowledge or design experience is required to start.
You'll learn how to build a personal or business blog, develop a unique brand identity, generate content ideas, optimize for SEO, promote your blog, and grow your audience using social media and PR.
The course compares major platforms like WordPress, Showit, Squarespace, and Wix, helping you select the one that fits your goals, technical skills, and future plans.
Yes, the course covers how to create and brand a blog specifically for small businesses to attract customers and boost visibility online.
Yes, you'll learn to create a cohesive visual identity, choose color palettes, plan layouts, and personalize your blog design to match your brand.
Absolutely. The course covers content ideation, structured formatting, personal storytelling, and SEO techniques to help you write posts that engage and grow your audience.