Blogging 101: Tone, Branding, and Strategy

A course by Emma Jane Palin
Copywriter, Digital Marketing Specialist, and Interior Stylist . Margate, United Kingdom.
Joined November 2020
, Copywriter, Digital Marketing Specialist, and Interior Stylist

Unleash your voice to the world by creating a compelling blog and learning about branding, content, and promotion

  • 96% positive reviews (178)
  • 4459 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

Unleash your voice to the world by creating a compelling blog and learning about branding, content, and promotion



  • 96% positive reviews (178)
  • 4459 students
  • 19 lessons (3h 29m)
  • 24 additional resources (10 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever


When you have a great message to share with the world, you need a powerful strategy for it to have a far reach. Award-winning blogger and digital marketing specialist Emma Jane Palin is here to teach you how to effectively create a blog and grow your audience.

Learn all there is to know about defining your niche, designing your blog, and amplifying your brand’s voice. Emma walks you through the process of setting up your blog and creating a strong visual identity that helps your website stand out.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. The Basics of Blogging
  • U3
    U3. Creating a Blog That Stands Out
  • U4
    U4. Promoting Your Blog
  • FP
    FP Final project
View details

Start by getting to know Emma, an award-winning blogger, writer, interior stylist, and digital marketing specialist. Hear her story about how she got into the sector and learn about her varied background and influences.

Dive into the basics of blogging and its importance when growing your audience. Identify your niche and your brand ethos before learning about domain authority, SEO, and keywords. Learn how to choose which platform is best for you by analyzing the pros and cons of each website.

Now the fun begins! Discover how to create a visual identity and a blog layout that stands out. Emma guides you step-by-step through the design process using Wordpress and ShowIt as examples. Define the tone of your writing style and learn Emma’s top copywriting tips. Then, learn how to take quality photographs for your blog and create an editorial content calendar.

Learn how to effectively promote each social media platform. Explore how to create a professional newsletter and create an effective PR strategy by analyzing other successful business websites. Build a community around your blog by learning how to reach out and connect with your target audience. Wrap up by learning how to analyze and improve your blog’s performance.

What is this course's project?

Create a compelling blog by defining your tone, branding, and strategy before publishing your first post

Projects by course students

Who is this online course for?

This course is suitable for freelancers, business owners, and creators who want to create an efficient blog, or for those who want to increase traffic to their websites.

Requirements and materials

For this course, you will need a computer with access to the internet, a pen, paper, and a camera or phone.

No previous experience is necessary.


Reviews

4459 Students
178 Reviews
96% Positive ratings

Emma Jane Palin

A course by Emma Jane Palin

Teacher Plus
Copywriter, Digital Marketing Specialist, and Interior Stylist

Despite wanting to be a veterinarian her entire life, Emma Jane Palin found herself studying Graphic Design and Illustration at the University of East London after realizing veterinary science wasn’t for her. After university, she was able to enjoy the best of both worlds when she landed a job working at ZSL London Zoo.

After creating a blog purely as a hobby for design and illustration, Emma Jane Palin unknowingly opened the door that would lead to her career. Emma left her job at a digital communications agency and became a freelance content creator. She has worked on campaigns with brands like Apple, John Lewis, IKEA, Aperol Spritz, and Sonos, among others.


Content

  • U1

    Introduction

    • Influences
    • What We Will Do in This Course?
    • About Me
  • U2

    The Basics of Blogging

    • Creating a Visual Identity and Planning Your Blog Layout
    • How to Choose the Right Platform
    • A More Detailed Look at Domain Authority, SEO and Keywords
    • How to Find Your Niche in the Blogging World
    • What Is a Blog and Why Is It Important?
  • U3

    Creating a Blog That Stands Out

    • An Introduction to Showit and Wordpress
    • Building the Blog Tutorial
    • Finding Your Writing Style and Copywriting Tips 1
    • Finding Your Writing Style and Copywriting Tips 2
    • The Importance of Good Photography
    • Creating an Editorial Calendar
  • U4

    Promoting Your Blog

    • How to Monitor Performance and Build on Your Brand
    • Building a Community around Your Blog
    • How to Manage Your Own PR
    • Creating a Newsletter
    • Using Social Media to Promote Your Blog
  • FP

    Final project

    • Blogging 101: Tone, Branding, and Strategy

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus or PRO member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates
Blogging 101: Tone, Branding, and Strategy. Marketing, Business, and Writing course by Emma Jane Palin

Blogging 101: Tone, Branding, and Strategy

A course by Emma Jane Palin
Copywriter, Digital Marketing Specialist, and Interior Stylist . Margate, United Kingdom.
Joined November 2020
  • 96% positive reviews (178)
  • 4459 students