Best seller

Blogging 101: Tone, Branding, and Strategy

A course by Emma Jane Palin , Copywriter, Digital Marketing Specialist, and Interior Stylist

Copywriter, Digital Marketing Specialist, and Interior Stylist . Margate, United Kingdom.
Joined November 2020

Unleash your voice to the world by creating a compelling blog and learning about branding, content, and promotion

  • Best seller
  • 95% positive reviews (223)
  • 6435 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

Unleash your voice to the world by creating a compelling blog and learning about branding, content, and promotion

A course by Emma Jane Palin

When you have a great message to share with the world, you need a powerful strategy for it to have a far reach. Award-winning blogger and digital marketing specialist Emma Jane Palin is here to teach you how to effectively create a blog and grow your audience.

Learn all there is to know about defining your niche, designing your blog, and amplifying your brand’s voice. Emma walks you through the process of setting up your blog and creating a strong visual identity that helps your website stand out.

Read more ↓

What will you learn in this online course?

19 lessons & 24 downloads

  • 95% positive reviews (223)
  • 6435 students
  • 19 lessons (3h 29m)
  • 24 additional resources (10 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Create a compelling blog by defining your tone, branding, and strategy before publishing your first post

Projects by course students

Who is this online course for?

This course is suitable for freelancers, business owners, and creators who want to create an efficient blog, or for those who want to increase traffic to their websites.

Requirements and materials

For this course, you will need a computer with access to the internet, a pen, paper, and a camera or phone.

No previous experience is necessary.


Reviews

6435 Students
223 Reviews
95% Positive ratings
  • More reviews

Emma Jane Palin

A course by Emma Jane Palin

Teacher Plus
Copywriter, Digital Marketing Specialist, and Interior Stylist

Despite wanting to be a veterinarian her entire life, Emma Jane Palin found herself studying Graphic Design and Illustration at the University of East London after realizing veterinary science wasn’t for her. After university, she was able to enjoy the best of both worlds when she landed a job working at ZSL London Zoo.

After creating a blog purely as a hobby for design and illustration, Emma Jane Palin unknowingly opened the door that would lead to her career. Emma left her job at a digital communications agency and became a freelance content creator. She has worked on campaigns with brands like Apple, John Lewis, IKEA, Aperol Spritz, and Sonos, among others.


Content

  • U1

    Introduction

    • About Me
    • Influences
    • What We Will Do in This Course?
  • U2

    The Basics of Blogging

    • What Is a Blog and Why Is It Important?
    • How to Find Your Niche in the Blogging World
    • A More Detailed Look at Domain Authority, SEO and Keywords
    • How to Choose the Right Platform
    • Creating a Visual Identity and Planning Your Blog Layout
  • U3

    Creating a Blog That Stands Out

    • An Introduction to Showit and Wordpress
    • Building the Blog Tutorial
    • Finding Your Writing Style and Copywriting Tips 1
    • Finding Your Writing Style and Copywriting Tips 2
    • The Importance of Good Photography
    • Creating an Editorial Calendar
  • U4

    Promoting Your Blog

    • Using Social Media to Promote Your Blog
    • Creating a Newsletter
    • How to Manage Your Own PR
    • Building a Community around Your Blog
    • How to Monitor Performance and Build on Your Brand
  • FP

    Final project

    • Blogging 101: Tone, Branding, and Strategy

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Blogging 101: Tone, Branding, and Strategy. Marketing, Business, and Writing course by Emma Jane Palin Best seller

Blogging 101: Tone, Branding, and Strategy

A course by Emma Jane Palin
Copywriter, Digital Marketing Specialist, and Interior Stylist . Margate, United Kingdom.
Joined November 2020
  • 95% positive reviews (223)
  • 6435 students