Blogging 101: Tone, Branding, and Strategy
A More Detailed Look at Domain Authority, SEO and Keywords
A course by Emma Jane Palin , Copywriter, Digital Marketing Specialist, and Interior Stylist
Joined November 2020
About the video: A More Detailed Look at Domain Authority, SEO and Keywords
Overview
“Writing a blog takes time and work so understanding how to make the most of your content will help you in the long run. By the end of this lesson, you’ll understand what Domain Authority, SEO, and keywords are. ”
In this video lesson Emma Jane Palin addresses the topic: A More Detailed Look at Domain Authority, SEO and Keywords, which is part of the Domestika online course: Blogging 101: Tone, Branding, and Strategy. Unleash your voice to the world by creating a compelling blog and learning about branding, content, and promotion.
Partial transcription of the video
“A More Detailed Look at Domain Authority, SEO and Keywords In this lesson we're going to talk a little more in depth about the terminology you need to know before you start a blog. Writing a blog takes time and work, so knowing how to make the most of your content will help you in the long run. By the end of this lesson, you'll understand what domain authority, SEO, and keywords are. Let's take a look. We'll run through some key terms of blogging that you need to consider as a small business. This is what will make your blog work to attract traffic and convert customers. You may have heard ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Blogging 101: Tone, Branding, and Strategy
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Category
Marketing & Business, Writing -
Software
WordPress -
Areas
Communication, Content Marketing, Content Writing, Copywriting, Digital Marketing, E-commerce, Growth Marketing, Marketing, Web Design, Writing

Emma Jane Palin
A course by Emma Jane Palin
Despite wanting to be a veterinarian her entire life, Emma Jane Palin found herself studying Graphic Design and Illustration at the University of East London after realizing veterinary science wasn’t for her. After university, she was able to enjoy the best of both worlds when she landed a job working at ZSL London Zoo.
After creating a blog purely as a hobby for design and illustration, Emma Jane Palin unknowingly opened the door that would lead to her career. Emma left her job at a digital communications agency and became a freelance content creator. She has worked on campaigns with brands like Apple, John Lewis, IKEA, Aperol Spritz, and Sonos, among others.
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