Best seller

Blogging 101: Tone, Branding, and Strategy

How to Find Your Niche in the Blogging World

A course by Emma Jane Palin , Copywriter, Digital Marketing Specialist, and Interior Stylist

Best seller

95% positive reviews (244)

8,094 students

Audio: English

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About the video: How to Find Your Niche in the Blogging World

Overview

“In this lesson, we’re going to talk about the kind of content that you should be putting out there to benefit your business. This is known as your blogging niche and is what will set you apart from others. ”

In this video lesson Emma Jane Palin addresses the topic: How to Find Your Niche in the Blogging World, which is part of the Domestika online course: Blogging 101: Tone, Branding, and Strategy. Unleash your voice to the world by creating a compelling blog and learning about branding, content, and promotion.

Partial transcription of the video

“How to Find Your Niche in the Blogging World In this lesson we'll be talking about the content that you should create to benefit your brand or for your personal project. By the end of this lesson, you'll know your unique selling point, which will set the tone for your content. Let's take a look. Let's pull up my blog, emmajanepalin.com. So, my blog is attached to my website and it's a separate page of its own. If you've never written a blog because you don't know what to write about, this lesson will help you to find your voice. Finding your voice in blogging has never been more important a...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Blogging 101: Tone, Branding, and Strategy

Level: Beginner
95% positive reviews (244)
8094 students
4 units
19 lessons (3h 29m)
10 downloads

Category
Marketing & Business, Writing
Software
WordPress
Areas
Communication, Content Marketing, Content Writing, Copywriting, Digital Marketing, E-commerce, Growth Marketing, Marketing, Web Design, Writing

Emma Jane Palin

A course by Emma Jane Palin

Teacher Plus

Copywriter, Digital Marketing Specialist, and Interior Stylist

Despite wanting to be a veterinarian her entire life, Emma Jane Palin found herself studying Graphic Design and Illustration at the University of East London after realizing veterinary science wasn’t for her. After university, she was able to enjoy the best of both worlds when she landed a job working at ZSL London Zoo.

After creating a blog purely as a hobby for design and illustration, Emma Jane Palin unknowingly opened the door that would lead to her career. Emma left her job at a digital communications agency and became a freelance content creator. She has worked on campaigns with brands like Apple, John Lewis, IKEA, Aperol Spritz, and Sonos, among others.