Best seller

Blogging 101: Tone, Branding, and Strategy

What We Will Do in This Course?

A course by Emma Jane Palin , Copywriter, Digital Marketing Specialist, and Interior Stylist

Best seller

95% positive reviews (243)

8,105 students

Audio: English

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About the video: What We Will Do in This Course?

Overview

“As someone that understands the importance of a blog, and how it can benefit a small business, I am going to dedicate this lesson to explain to you what exactly we’ll do on this course and how I’ll be showing this to you.”

In this video lesson Emma Jane Palin addresses the topic: What We Will Do in This Course?, which is part of the Domestika online course: Blogging 101: Tone, Branding, and Strategy. Unleash your voice to the world by creating a compelling blog and learning about branding, content, and promotion.

Partial transcription of the video

“What Will We Do in This Course? As someone that understands the importance of having a blog and how having a blog can benefit your business, in this lesson, I'll be explaining what we're gonna do in this course and how to create your blog. I'll run through the basics of how a blog works, how you can use one strategically and how you can use it to create sales and engage with your audience. We'll also look at creating a visual identity for your blog, how to come up with interesting content ideas, and how to promote your blog strategically. As someone with lots of experience in PR and copywri...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Blogging 101: Tone, Branding, and Strategy

Level: Beginner
95% positive reviews (243)
8105 students
4 units
19 lessons (3h 29m)
10 downloads

Category
Marketing & Business, Writing
Software
WordPress
Areas
Communication, Content Marketing, Content Writing, Copywriting, Digital Marketing, E-commerce, Growth Marketing, Marketing, Web Design, Writing

Emma Jane Palin

A course by Emma Jane Palin

Teacher Plus

Copywriter, Digital Marketing Specialist, and Interior Stylist

Despite wanting to be a veterinarian her entire life, Emma Jane Palin found herself studying Graphic Design and Illustration at the University of East London after realizing veterinary science wasn’t for her. After university, she was able to enjoy the best of both worlds when she landed a job working at ZSL London Zoo.

After creating a blog purely as a hobby for design and illustration, Emma Jane Palin unknowingly opened the door that would lead to her career. Emma left her job at a digital communications agency and became a freelance content creator. She has worked on campaigns with brands like Apple, John Lewis, IKEA, Aperol Spritz, and Sonos, among others.