Blogging 101: Tone, Branding, and Strategy
How to Choose the Right Platform
A course by Emma Jane Palin , Copywriter, Digital Marketing Specialist, and Interior Stylist
Joined November 2020
About the video: How to Choose the Right Platform
Overview
“In this lesson, we’ll run through choosing a platform for your blog. You may already have a website that you can easily attach your blog to -which is great-, but you might also be starting from scratch or want to change your website, in which case, this lesson will run through some of the pros and cons of key platforms to decide which one is right for you. Be open, as there could be a better platform suited to you and your business's needs. ”
In this video lesson Emma Jane Palin addresses the topic: How to Choose the Right Platform , which is part of the Domestika online course: Blogging 101: Tone, Branding, and Strategy. Unleash your voice to the world by creating a compelling blog and learning about branding, content, and promotion.
Partial transcription of the video
“How to Choose the Right Platform In this lesson we'll run through choosing a platform for your blog. You may already have a website that you want to attach a blog to or you could be starting from scratch, or have a website that you want to change. In this lesson, we'll see some of the pros and cons of key blogging platforms to decide which one is right for you. Be open as there could be a better platform out there suited to you and your needs. Picking a blogging platform can be confusing. There's quite a few out there and it's not always clear which will be most suited to you and your needs...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Blogging 101: Tone, Branding, and Strategy
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Category
Marketing & Business, Writing -
Software
WordPress -
Areas
Communication, Content Marketing, Content Writing, Copywriting, Digital Marketing, E-commerce, Growth Marketing, Marketing, Web Design, Writing

Emma Jane Palin
A course by Emma Jane Palin
Despite wanting to be a veterinarian her entire life, Emma Jane Palin found herself studying Graphic Design and Illustration at the University of East London after realizing veterinary science wasn’t for her. After university, she was able to enjoy the best of both worlds when she landed a job working at ZSL London Zoo.
After creating a blog purely as a hobby for design and illustration, Emma Jane Palin unknowingly opened the door that would lead to her career. Emma left her job at a digital communications agency and became a freelance content creator. She has worked on campaigns with brands like Apple, John Lewis, IKEA, Aperol Spritz, and Sonos, among others.
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