Blogging 101: Tone, Branding, and Strategy
Creating a Newsletter
A course by Emma Jane Palin , Copywriter, Digital Marketing Specialist, and Interior Stylist
Joined November 2020
About the video: Creating a Newsletter
Overview
“In this lesson, we’ll explore creating a newsletter to use your blog as a way of promoting your business editorially. A newsletter is another way of collecting data that will always be yours and is a fantastic way of selling. ”
In this video lesson Emma Jane Palin addresses the topic: Creating a Newsletter, which is part of the Domestika online course: Blogging 101: Tone, Branding, and Strategy. Unleash your voice to the world by creating a compelling blog and learning about branding, content, and promotion.
Partial transcription of the video
“In this lesson, we'll create a newsletter to promote your business or yourself editorially. A newsletter is a fantastic way of collecting data that will always be yours and is also a great way for selling. By the end of this lesson, you'll know exactly how to create a newsletter in MailChimp. In this lesson, you're going to learn how to encourage users to return to your blog by creating a newsletter with a difference. I know, it's another thing to add to your list. But newsletters remind your audience of your site. And it's a great way to combine links to products if you're a product-based ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Blogging 101: Tone, Branding, and Strategy
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Category
Marketing & Business, Writing -
Software
WordPress -
Areas
Communication, Content Marketing, Content Writing, Copywriting, Digital Marketing, E-commerce, Growth Marketing, Marketing, Web Design, Writing

Emma Jane Palin
A course by Emma Jane Palin
Despite wanting to be a veterinarian her entire life, Emma Jane Palin found herself studying Graphic Design and Illustration at the University of East London after realizing veterinary science wasn’t for her. After university, she was able to enjoy the best of both worlds when she landed a job working at ZSL London Zoo.
After creating a blog purely as a hobby for design and illustration, Emma Jane Palin unknowingly opened the door that would lead to her career. Emma left her job at a digital communications agency and became a freelance content creator. She has worked on campaigns with brands like Apple, John Lewis, IKEA, Aperol Spritz, and Sonos, among others.
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- 19 lessons (3h 29m)
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- Level: Beginner
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