Blogging 101: Tone, Branding, and Strategy
Creating an Editorial Calendar
A course by Emma Jane Palin , Copywriter, Digital Marketing Specialist, and Interior Stylist
Joined November 2020
About the video: Creating an Editorial Calendar
Overview
“In this lesson, we will run through making an editorial content calendar together. This will help you to plan your content, ensure it’s relevant to your business and stay consistent with your posting. ”
In this video lesson Emma Jane Palin addresses the topic: Creating an Editorial Calendar, which is part of the Domestika online course: Blogging 101: Tone, Branding, and Strategy. Unleash your voice to the world by creating a compelling blog and learning about branding, content, and promotion.
Partial transcription of the video
“Creating an Editorial Calendar In this lesson we'll create an editorial content calendar together. This will help you to plan your content, ensure it's relevant to your business or your project, and help you to stay consistent with your posting. At the end of this lesson you'll be ready to write your blog content. The last thing to consider for the production of your blog is an editorial content calendar. This is how you bring together all of the assets that you have created for your blog and learn how to plan for the future. Staying consistent with your blog is absolutely vital, it's how y...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Blogging 101: Tone, Branding, and Strategy
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Category
Marketing & Business, Writing -
Software
WordPress -
Areas
Communication, Content Marketing, Content Writing, Copywriting, Digital Marketing, E-commerce, Growth Marketing, Marketing, Web Design, Writing

Emma Jane Palin
A course by Emma Jane Palin
Despite wanting to be a veterinarian her entire life, Emma Jane Palin found herself studying Graphic Design and Illustration at the University of East London after realizing veterinary science wasn’t for her. After university, she was able to enjoy the best of both worlds when she landed a job working at ZSL London Zoo.
After creating a blog purely as a hobby for design and illustration, Emma Jane Palin unknowingly opened the door that would lead to her career. Emma left her job at a digital communications agency and became a freelance content creator. She has worked on campaigns with brands like Apple, John Lewis, IKEA, Aperol Spritz, and Sonos, among others.
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