Best seller

Blogging 101: Tone, Branding, and Strategy

Creating a Visual Identity and Planning Your Blog Layout

A course by Emma Jane Palin , Copywriter, Digital Marketing Specialist, and Interior Stylist

Best seller

96% positive reviews (246)

8,177 students

Audio: English, French, Italian, Portuguese

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About the video: Creating a Visual Identity and Planning Your Blog Layout

Overview

“Creating a well-designed blog can help you to stand out from the crowd while also putting across your brand to your audience. In this lesson, I will help you to create a design that reflects your business using the process I went through with Club Jupiter as an example.”

In this video lesson Emma Jane Palin addresses the topic: Creating a Visual Identity and Planning Your Blog Layout, which is part of the Domestika online course: Blogging 101: Tone, Branding, and Strategy. Unleash your voice to the world by creating a compelling blog and learning about branding, content, and promotion.

Partial transcription of the video

“Creating a well-designed blog can help you to stand out from the crowd and can also help you put across your brand and your personality to your audience. It's important to think about this and have it in mind before you start your blog. In this lesson, I will help you to create a design that reflects you or your business using the process that I went through with my business, Club Jupiter, as an example. By the end of this lesson, you will have a clear identity in mind for your blog design and layout. To get started with your visual branding, I like to start physically and create a physical...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Blogging 101: Tone, Branding, and Strategy

Level: Beginner
96% positive reviews (246)
8177 students
4 units
19 lessons (3h 29m)
10 downloads

Category
Marketing & Business, Writing
Software
WordPress
Areas
Communication, Content Marketing, Content Writing, Copywriting, Digital Marketing, E-commerce, Growth Marketing, Marketing, Web Design, Writing

Emma Jane Palin

A course by Emma Jane Palin

Teacher Plus

Copywriter, Digital Marketing Specialist, and Interior Stylist

Despite wanting to be a veterinarian her entire life, Emma Jane Palin found herself studying Graphic Design and Illustration at the University of East London after realizing veterinary science wasn’t for her. After university, she was able to enjoy the best of both worlds when she landed a job working at ZSL London Zoo.

After creating a blog purely as a hobby for design and illustration, Emma Jane Palin unknowingly opened the door that would lead to her career. Emma left her job at a digital communications agency and became a freelance content creator. She has worked on campaigns with brands like Apple, John Lewis, IKEA, Aperol Spritz, and Sonos, among others.