Storytelling Techniques for Conveying a Message
Thrill me
A course by Gabriel García de Oro, Executive Creative Director and Strategy Advisor at Ogilvy
Joined October 2020
Joined October 2020
About the video: Thrill me
Overview
“Next, I will tell you the importance of storytelling to connect emotionally and I will teach you the importance of identifying the emotion from which we want to build our story. You will also learn to connect with your own emotions.”
In this video lesson Gabriel García de Oro addresses the topic: Thrill me, which is part of the Domestika online course: Storytelling Techniques for Conveying a Message. Discover the most powerful tool for effectively communicating your brand, business, or work through emotions.
Partial transcription of the video
“Welcome to the Lesson 2. unit 3. excites me. Remember. we're crafting an engaging story and we're in the excite me phase. Let's make it captivating! Why is it that emotions... We can design emotions too. Emotional design holds equal importance to any other design form. Let's this. But first. let's pause and consider: what does emotion mean? Everyone talks about emotion. but sometimes in our... universe it seems there are only two types of emotions. joy and sadness. no. no. no. there are many emotions. all tell us something. all have their own storytelling. even the word emotion has its stor...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Storytelling Techniques for Conveying a Message
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Category
Marketing & Business, Writing -
Areas
Communication, Content Marketing, Copywriting, Marketing, Storytelling
Gabriel García de Oro
A course by Gabriel García de Oro
Gabriel García de Oro is passionate about storytelling and does it professionally in different sectors. First, as the executive creative director and strategy advisor at Ogilvy Barcelona, second, as an author of children’s, young adult, and non-fiction literature (with more than 40 published books), and third, as a columnist for publications like El País Semanal, Mente Sana, Cuerpo Mente, and Expansión.
He is also a certified coach by the International Coaching Federation and has a deep understanding of how the stories we tell ourselves, whether as enablers or limiters, influence us.
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