Strategy and Creativity to Design Brand Names
Legal validation
A course by ignasi fontvila , Creative specialized in brand names
About the video: Legal validation
Overview
“The final purpose of any naming process is to have a name that is legally registrable, that is, that can be appropriated exclusively to distinguish a product or a service. In this lesson we will see some important legal questions about names.”
In this video lesson ignasi fontvila addresses the topic: Legal validation, which is part of the Domestika online course: Strategy and Creativity to Design Brand Names. Learn professional methodology to create distinctive and memorable brand names.
Partial transcription of the video
“Hello. welcome back to the final lesson of the Naming course. This lesson is about legal validation. that is. checking all legal aspects to ensure that the name we have finally chosen can be registered and the whole process ends happily. registered and the whole process ends happily. Let's see how it's done. The final phase of the name creation project involves legal validation to ensure the chosen name has minimal resemblance to existing brands. making it improbable to invent an entirely unique one without similarities. and thus. it is fully accessible at a legal level. Each time we perfor...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategy and Creativity to Design Brand Names
-
Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Creativity, Naming, Packaging
ignasi fontvila
A course by ignasi fontvila
Ignasi Fontvila is a specialist in brand verbal identity and a member of the Global Branding Network. Throughout his career he has been the Creative Director of Internomen Spain, Founding Partner and Managing Director of Nameworks and Nomen Spain as well as Naming Creative Manager in Branward.
Some of the clients for whom he has worked are: Seat, Nocilla, Ruffles, Marcilla, Damm, Schweppes, Ausonia, Danone, La Piara, Repsol, Bimbo, Findus or Acciona, among others.
Ignasi is also a professor at several universities and co-author of the books "Brand PR - Public Relations to Mark" and "The Five Pillars of Branding."
- 98% positive reviews (560)
- 8,266 students
- 15 lessons (2h 56m)
- 10 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Category
Areas
