Strategy and Creativity to Design Brand Names
Phases of the process of creating the brand name
A course by ignasi fontvila , Creative specialized in brand names
About the video: Phases of the process of creating the brand name
Overview
“In this lesson we will quickly see what are the different phases of a name creation process, starting with the conceptualization, following the strategy and ending with the validation.”
In this video lesson ignasi fontvila addresses the topic: Phases of the process of creating the brand name, which is part of the Domestika online course: Strategy and Creativity to Design Brand Names. Learn professional methodology to create distinctive and memorable brand names.
Partial transcription of the video
“[Music] Welcome back to this lesson, here I will explain What are the phases of the name creation process you'll see, very easy When you have to do a name creation project I would recommend that you follow some phases That you follow a logical order and a process, because it is the best way to That project ends in a happy way With a good result. The first part of a conventional naming process and by conventional I understand a naming process that is not a pharmacist, I think I've already told you before in some previous lesson that other pharmacists are especially complicated because they h...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategy and Creativity to Design Brand Names
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Creativity, Naming, Packaging
ignasi fontvila
A course by ignasi fontvila
Ignasi Fontvila is a specialist in brand verbal identity and a member of the Global Branding Network. Throughout his career he has been the Creative Director of Internomen Spain, Founding Partner and Managing Director of Nameworks and Nomen Spain as well as Naming Creative Manager in Branward.
Some of the clients for whom he has worked are: Seat, Nocilla, Ruffles, Marcilla, Damm, Schweppes, Ausonia, Danone, La Piara, Repsol, Bimbo, Findus or Acciona, among others.
Ignasi is also a professor at several universities and co-author of the books "Brand PR - Public Relations to Mark" and "The Five Pillars of Branding."
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- 15 lessons (2h 56m)
- 10 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
- Unlimited access forever
