Strategy and Creativity to Design Brand Names
Phases of the process of creating the brand name
A course by ignasi fontvila , Creative specialized in brand names
About the video: Phases of the process of creating the brand name
Overview
“In this lesson we will quickly see what are the different phases of a name creation process, starting with the conceptualization, following the strategy and ending with the validation.”
In this video lesson ignasi fontvila addresses the topic: Phases of the process of creating the brand name, which is part of the Domestika online course: Strategy and Creativity to Design Brand Names. Learn professional methodology to create distinctive and memorable brand names.
Partial transcription of the video
“Welcome back to this lesson. Here. i will explain the phases of the naming creation process. You'll see. Very easy. When embarking on a naming project. it's advisable to adhere to phases. a logical sequence. and a structured process. This approach is optimal for achieving a successful outcome. Following these steps ensures that to conclude successfully. meaning with a positive result. The initial phase of a standard naming process. by standard. i refer to a systematic approach. is crucial for a favorable outcome. for naming projects that aren't related to the pharmaceutical industry. I prev...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategy and Creativity to Design Brand Names
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Creativity, Naming, Packaging
ignasi fontvila
A course by ignasi fontvila
Ignasi Fontvila is a specialist in brand verbal identity and a member of the Global Branding Network. Throughout his career he has been the Creative Director of Internomen Spain, Founding Partner and Managing Director of Nameworks and Nomen Spain as well as Naming Creative Manager in Branward.
Some of the clients for whom he has worked are: Seat, Nocilla, Ruffles, Marcilla, Damm, Schweppes, Ausonia, Danone, La Piara, Repsol, Bimbo, Findus or Acciona, among others.
Ignasi is also a professor at several universities and co-author of the books "Brand PR - Public Relations to Mark" and "The Five Pillars of Branding."
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- 15 lessons (2h 56m)
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- Level: Beginner
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